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    Best Medium for Healthy Food Sales

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    IF you had to select only one broadcast medium, TV or radio, which do you believe would be the preferred advertising medium for a healthy food given today's dynamic environment? Be sure to cover the pros and cons of each medium in your answer. What about print media, especially given the current external marketing environment (economic, legal, social, cultural, etc.)?

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    Solution Preview

    If I had to choose just one, I would go with television as the medium. I say this because overall the watching of this has increased while overall the other mediums (especially those in print have decreased). The cons of all but TV were just mentioned. The pros of the mediums other than television would be the following; newspapers would ...

    Solution Summary

    An expert discusses in detail why he feels television is the best medium for selling healthy foods. Demographics, legal, economic and social and cultural reasons are discussed. 236 words.