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Current Market Conditions Competitive Analysis Assignment

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitior in the product's market.

Strategic Marketing: JC Penney

Please provide at some assistance and a good running start for this..... Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry. Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors

Marketing: Distributing a Product

Answer the questions listed below, answer to each question should be at least 400 words. 1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why? 2. What types of retailers will your

Comprehensive Marketing Plan and Case Studies

Problem 1 Caninantics is a startup company whose newest invention is its product "Sallone's Universal Dog Food Dispenser." Consider the following questions related to developing a comprehensive marketing plan for Sallone's. 1. Discuss what brand elements would be most useful for differentiating your company's brand from com

Services/Pricing

What support services do buyers of your product/service want and need? (This question pertains to Red Bull Energy Drink.) Response: 500 words

Developing a Pricing Strategy

Develop a pricing strategy for your chosen product/service. - Discuss what factors will impact your pricing strategy. - What pricing method would you use for your product/service and why? My service is a computer repair business! Can you help me?

Amazon.com Case Study

1. Why has Amazon.com succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What's next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

RFID Technology and Product Placement

RFID Technology What are some examples of how RFID technology is being used today? Do you think it is effective? Product Placement What are some other product placement questions we as marketers should consider? Please provide the product, your placement question and how you would respond.

Comparative Advantage and Marketing Equilibrium

1. Your roommate is a better cook than you are, but you can clean more quickly than your roommate can. If your roommate did all the cooking and you did all the cleaning, would your chores take you more or less time than if you divided each task evenly? Give similar example of how specialization and trade can make two countries b

Marketing Strategy Cases

1. Lending Tree is one of the leading online lenders who provide financial services to their customers. The company facilitates various lenders to customers and helps to take financial decision. It deals in auto loans, home loans, FHA loans, home equities, VA loans, etc. Your marketing manager has asked you to recommend two addi

Louis Vuitton Case Study

1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet? 2. Is the counterfeiting of LV always a negative? Are there any circumstances where it can be seen as having some positive aspects?

Consumers' Brand Recognition

How can the company Maine Media Workshops benefit from consumers' brand recognition, preference, and insistence with companies such as Canon? Can Canon benefit from the association with the Workshops? Please use www.mainemedia.edu and another source.

Deodorant Marketing Plan to a Youth Demographic

Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath. The company's research and development department has invented a compound, which will help the deodorant to stay on for up to 5 days. Arimount, a well-known beauty and grooming company, wil

New Technology Implementation

1. For many reasons, small and medium sized businesses are slow to adopt technology to improve their business models. Gives examples of factors that contribute to decisions to delay new technology implementation. 2. What are some other ways we can manage channel conflict between resellers and dealers?

Different Types of Research

How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the

Goya Foods: Pricing Distribution and Implementation Plan

See the attached file. Pricing, Distribution & Integrated Communication Strategies - Implementation Plan: - Development of Pricing Strategies aligned with Strategic Focus - Development of Distribution Strategies aligned with Strategic Focus - Development of Integrated Communication Strategies aligned with Strategic Focus

Customer Service and Coca Cola Products

Hi I need some help with the following question. I need to discuss the customer service related to Coca Cola products. I am trying to confirm through tangible numbers that customer service or the lack of it, has impacted the sales of Coca Cola products.

6 Steps to Decision Making Over 400 word essay with reference.

John's children have given him $200 to purchase an MP3 player and accessories. Should he buy an iPod or another brand? He begins his decision-making process with a search to determine which MP3 player is best for his needs. John's search may be cursory or complex. It may take a short time or a long time. What factors influence t

Cadillac Advertisement Analysis

Find an advertisement or infomercial on YouTube, broadcast TV, cable, or the Internet for analysis. Common areas of analysis include: Audience analysis: Who is this advert designed to appeal to? How can you tell? What network/channel was it on and why? What time of day was it broadcast? How long was it? Are there demograp

Integrated Marketing Communications Plan: New Belgium Brewing

Case Analysis: New Belgium Brewing Integrated Marketing Communications Plan You are responsible for developing an Integrated Marketing Communications plan for New Belgium Brewing. Begin by reviewing the details of the case - New Belgium Brewing (B) product. Assume that you have taken on the role of Marketing Communicati

Company Policy Addressing Social Media

Social media has become a blessing and a curse. Those that do not know how to message end up turning the message against the brand and the company. As a result, it has now become very important for organizations to properly manage social media. Discuss the importance of social media and marketing including internal branding

Disney as a Business

Read the case study (Disney), found in Chapter 6 on page 178 in your textbook. Answer the two questions at the end of the study (p. 179). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words.

Nascar: A Branding Success Case Study

I need some ideas to get started on the Nascar case. Marketing Strategy. Ferrell, O. C. 5TH 11 / South-Western Publishing Co. http://books.google.com/books?id=Lt12ggizMhIC&pg=PR16&lpg=PR16&dq=marketing+strategy+ferrell+5th+edition&source=bl&ots=3K5CegWU1z&sig=EZHpWQ9IPD_6F0FYlnza_-G2VwA&hl=en#v=onepage&q&f=false

Gatorade's Olympic Sponsorship: Worth the Cost?

So, here's the question: Is the high cost of an Olympic sponsorship worth the money or was Gatorade smart to leverage this way? And what are your thoughts on the ad? http://adage.com/article/news/gatorade-highlights-real-olympic-presence/236721/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

Consumer Insight

* Discuss how discounting by consumers is related to marketer's use of the cognitive attitude change strategy of "shifting importance." * Give examples of situations where loyal customers might be converted by competing brands. * Discuss how this insight is related to the difficulty marketers have when trying to get co