According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Which products are best suited for a intensive distribution strategy and why? Provide an example of a product you buy that is always available. How does this influence your brand loyalty toward t
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You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this web site for more information. You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your V
Address the following Issues for MatsSoft and Apple 1. How do consumers relate to this brand? 2. Do they feel loyal? 3. What emotions are involved? (1) Briefly describe the branding and positioning strategies of Apple and MatsSoft. (2) How would you describe the brand personalities of Apple and MatsSoft. Explain why
In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name. For example, in addition to Coca-Cola, there is Vanilla Coke and Cherry Coke. Do you think new products hurt the image of the core brand, such as Coke in this example, or help it grow?
Can anyone please explain how personality is sometimes used in consumer research to identify distinct and sizable market segments? Thank you!
By understanding your own behavior, you can begin to understand the psychology behind consumer behavior. The objective of this Portfolio is for you to: Develop an understanding of the factors motivating your purchases Develop an understanding of the consequences of your purchases, and Reassess and potentially ch
Compare and contrast two pricing methods and explain why you think they would be similar or different. What is the appropriate pricing method and why for branded products such as a Media Distributor (e.g. Netflix) and Aspirin.
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitior in the product's market.
Please provide at some assistance and a good running start for this..... Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry. Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors
Answer the questions listed below, answer to each question should be at least 400 words. 1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why? 2. What types of retailers will your
According to Susan Fournier's 1998 article, "Consumers and their Brands: Developing relationship theory in consumer research," what is a customers relationship with a brand?
Problem 1 Caninantics is a startup company whose newest invention is its product "Sallone's Universal Dog Food Dispenser." Consider the following questions related to developing a comprehensive marketing plan for Sallone's. 1. Discuss what brand elements would be most useful for differentiating your company's brand from com
Read the Amazon.com case study in Chapter 15 on page 443 of your textbook. Answer the three questions at the end of the study (p. 444). Support your answers with a minimum of one source per question, no more than five years old.
What support services do buyers of your product/service want and need? (This question pertains to Red Bull Energy Drink.) Response: 500 words
Develop a pricing strategy for your chosen product/service. - Discuss what factors will impact your pricing strategy. - What pricing method would you use for your product/service and why? My service is a computer repair business! Can you help me?
Evaluate the technology trends available to help the company you work for market a new product launch.
1. Why has Amazon.com succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What's next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
Identify and explain the various tools that a savvy web marketer would choose for product promotion and brand building.
Should companies that use professional athletes to endorse their products drop athletes who become involved in personal scandals? Use Lance Armstrong as an example. Please answer in 3 pages.
RFID Technology What are some examples of how RFID technology is being used today? Do you think it is effective? Product Placement What are some other product placement questions we as marketers should consider? Please provide the product, your placement question and how you would respond.
1. Your roommate is a better cook than you are, but you can clean more quickly than your roommate can. If your roommate did all the cooking and you did all the cleaning, would your chores take you more or less time than if you divided each task evenly? Give similar example of how specialization and trade can make two countries b
1. Lending Tree is one of the leading online lenders who provide financial services to their customers. The company facilitates various lenders to customers and helps to take financial decision. It deals in auto loans, home loans, FHA loans, home equities, VA loans, etc. Your marketing manager has asked you to recommend two addi
1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet? 2. Is the counterfeiting of LV always a negative? Are there any circumstances where it can be seen as having some positive aspects?
How can the company Maine Media Workshops benefit from consumers' brand recognition, preference, and insistence with companies such as Canon? Can Canon benefit from the association with the Workshops? Please use www.mainemedia.edu and another source.
Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath. The company's research and development department has invented a compound, which will help the deodorant to stay on for up to 5 days. Arimount, a well-known beauty and grooming company, wil
1. For many reasons, small and medium sized businesses are slow to adopt technology to improve their business models. Gives examples of factors that contribute to decisions to delay new technology implementation. 2. What are some other ways we can manage channel conflict between resellers and dealers?
How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the
See the attached file. Pricing, Distribution & Integrated Communication Strategies - Implementation Plan: - Development of Pricing Strategies aligned with Strategic Focus - Development of Distribution Strategies aligned with Strategic Focus - Development of Integrated Communication Strategies aligned with Strategic Focus
Hi I need some help with the following question. I need to discuss the customer service related to Coca Cola products. I am trying to confirm through tangible numbers that customer service or the lack of it, has impacted the sales of Coca Cola products.
Consumer Purchasing Decisions and Market Segmentation. How decisions are made, examples of brand specific market segments.
What are some factors that influence consumer purchasing decisions? Which do you believe are most important? Why? What are some ways markets can be segmented? How do firms decide which market segments to target? Provide a brand-specific example.