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Preparing a Marketing Plan to Launch a New Brand

You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this web site for more information. You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your V

Branding and Positioning Strategies

Address the following Issues for MatsSoft and Apple 1. How do consumers relate to this brand? 2. Do they feel loyal? 3. What emotions are involved? (1) Briefly describe the branding and positioning strategies of Apple and MatsSoft. (2) How would you describe the brand personalities of Apple and MatsSoft. Explain why

Do new products hurt or help core brand imaging?

In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name. For example, in addition to Coca-Cola, there is Vanilla Coke and Cherry Coke. Do you think new products hurt the image of the core brand, such as Coke in this example, or help it grow?

Personalities and Consumer Research

Can anyone please explain how personality is sometimes used in consumer research to identify distinct and sizable market segments? Thank you!

Personal Consumer Behavior Patterns

By understanding your own behavior, you can begin to understand the psychology behind consumer behavior. The objective of this Portfolio is for you to: Develop an understanding of the factors motivating your purchases Develop an understanding of the consequences of your purchases, and Reassess and potentially ch

Appropriate Pricing Methods for Netflix and aspirin.

Compare and contrast two pricing methods and explain why you think they would be similar or different. What is the appropriate pricing method and why for branded products such as a Media Distributor (e.g. Netflix) and Aspirin.

Current Market Conditions Competitive Analysis Assignment

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitior in the product's market.

Strategic Marketing: JC Penney

Please provide at some assistance and a good running start for this..... Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry. Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors

Marketing: Distributing a Product

Answer the questions listed below, answer to each question should be at least 400 words. 1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why? 2. What types of retailers will your

Customers Relationship with Brands

According to Susan Fournier's 1998 article, "Consumers and their Brands: Developing relationship theory in consumer research," what is a customers relationship with a brand?

Comprehensive Marketing Plan and Case Studies

Problem 1 Caninantics is a startup company whose newest invention is its product "Sallone's Universal Dog Food Dispenser." Consider the following questions related to developing a comprehensive marketing plan for Sallone's. 1. Discuss what brand elements would be most useful for differentiating your company's brand from com

Amazon Case Study

Read the Amazon.com case study in Chapter 15 on page 443 of your textbook. Answer the three questions at the end of the study (p. 444). Support your answers with a minimum of one source per question, no more than five years old.


What support services do buyers of your product/service want and need? (This question pertains to Red Bull Energy Drink.) Response: 500 words

Developing a Pricing Strategy

Develop a pricing strategy for your chosen product/service. - Discuss what factors will impact your pricing strategy. - What pricing method would you use for your product/service and why? My service is a computer repair business! Can you help me?

Amazon.com Case Study

1. Why has Amazon.com succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What's next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

Athletes in Scandal and their Endorsement Deals

Should companies that use professional athletes to endorse their products drop athletes who become involved in personal scandals? Use Lance Armstrong as an example. Please answer in 3 pages.

RFID Technology and Product Placement

RFID Technology What are some examples of how RFID technology is being used today? Do you think it is effective? Product Placement What are some other product placement questions we as marketers should consider? Please provide the product, your placement question and how you would respond.

Comparative Advantage and Marketing Equilibrium

1. Your roommate is a better cook than you are, but you can clean more quickly than your roommate can. If your roommate did all the cooking and you did all the cleaning, would your chores take you more or less time than if you divided each task evenly? Give similar example of how specialization and trade can make two countries b

Marketing Strategy Cases

1. Lending Tree is one of the leading online lenders who provide financial services to their customers. The company facilitates various lenders to customers and helps to take financial decision. It deals in auto loans, home loans, FHA loans, home equities, VA loans, etc. Your marketing manager has asked you to recommend two addi

Louis Vuitton Case Study

1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet? 2. Is the counterfeiting of LV always a negative? Are there any circumstances where it can be seen as having some positive aspects?

Consumers' Brand Recognition

How can the company Maine Media Workshops benefit from consumers' brand recognition, preference, and insistence with companies such as Canon? Can Canon benefit from the association with the Workshops? Please use www.mainemedia.edu and another source.

Deodorant Marketing Plan to a Youth Demographic

Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath. The company's research and development department has invented a compound, which will help the deodorant to stay on for up to 5 days. Arimount, a well-known beauty and grooming company, wil

New Technology Implementation

1. For many reasons, small and medium sized businesses are slow to adopt technology to improve their business models. Gives examples of factors that contribute to decisions to delay new technology implementation. 2. What are some other ways we can manage channel conflict between resellers and dealers?

Different Types of Research

How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the

Goya Foods: Pricing Distribution and Implementation Plan

See the attached file. Pricing, Distribution & Integrated Communication Strategies - Implementation Plan: - Development of Pricing Strategies aligned with Strategic Focus - Development of Distribution Strategies aligned with Strategic Focus - Development of Integrated Communication Strategies aligned with Strategic Focus

Customer Service and Coca Cola Products

Hi I need some help with the following question. I need to discuss the customer service related to Coca Cola products. I am trying to confirm through tangible numbers that customer service or the lack of it, has impacted the sales of Coca Cola products.