Explore BrainMass


Branding and its role in Strategic Planning

Healthcare System Branding Some Rules of the Road by Eric Brody While brand-building fundamentals tend to be the same across many industries, Health Care Systems, with their many facets and multiple audiences, possess a unique set of challenges and requirements. Based on our work within this industry, here are some "Rules of t

Strategic Marketing for a Branded Product

Please help me with an assignment by answering the following questions: Think of a branded product from the lists: Mac lipstick Fancy Feast Cat Food MacBookPro or MacBook Droid phone Ikea furniture Pottery Barn home products Assume that you are the newly hired product manager for the designer/brand/product/good. T

Pricing Strategies Examples for Products

Please give a couple of an examples of products they've seen recently that used a skimming strategy? What marketing situations would need to be present to make skimming a good option? Why is a penetration strategy a good one when launching a new product? When would penetration strategy be an appropriate strategy to us

Branding: Rosewood Hotels

This Solution discusses branding for the Rosewood Hotels. From hotel branding, the impacts of branding and profits. A recommendation of a strategy is provided. This response uses the article Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value by Chekitan S. Dev and Laure Mougeot Stroock

Social Media and Healthcare

Social media increasingly become an integral part of every healthcare organization's website or online strategy. Describe your understanding regarding social media. Identify the technology tools used in social media. Debate the pros and cons of using social media in healthcare marketing. Explain the reasons why you will or

Pricing/Distribution in Marketing Decisions For Mercedes-Benzes

Pricing and Distribution in Marketing Decisions For Mercedes-Benz. (1) Briefly describe the pricing strategies implemented by Mercedes-Benzes. (2) Given the company's target market, explain why you think these pricing strategies will or will not motivate customers to buy and continue to buy. (3) Discuss the role of discounts

Airbus and Yum! Brands Strategies

1. . Briefly address how is Airbus able to compete with Boeing for world leadership in large commercial aircraft? Also, if Airbus were an independent firm that was not formed of an alliance, do you think it could have successfully entered Boeing's industry? 2. Briefly describe Yum! Brands' strategy as for becoming the leadi

Under Armour

Please see the attached document for the question.

Has recession caused a shift in consumer behavior

PART ONE The Class discussion is on the following questions: Psycho/socio/cultural/Economic environment To what degree do you think that the recession has caused an enduring shift in consumer behavior? Defend your position. In terms of defending your position, think of a product or service targeted to a specific market s

Marketing Service Design and Delivery

See attached files. This case is about designing a new service. (1) Take a fine restaurant vs. a walk-in veterinary and the services they provide. For example, a fine restaurant offers high-end food and great atmosphere. A walk-in veterinary offers the convenience of bringing your pet at any time without appointment (2

IMC Strategy Communications

IMC Strategy Communicate to AirWays' market segment the key benefits that make the company distinct from the competition. In addition, announce the improvements in the delivery of the services by the company. While AirWays has a limited communications budget, the chief marketing officer (CMO) wants to allocate the money in the

Competitors, Emotional Buying, Target Market and Strategies

What are your impressions of the General Electric brand and how the company's products differ from those offered by competitors? 2. What is emotional buying? 3. Discuss the GE Monogram and Profile lines? Who is the target market for such products? 4. What strategies is GE using to maintain its place in the market?

International Marketing for Starwood Hotel Properties

Introduction This case analysis is designed to encourage you to conduct an analysis of an international marketing environment. Case Assignment Both Starwood Hotels (Sheraton, W-hotels, and Westin are some of their brands), and Marriott own hotels and resorts in Venezuela. From the perspective of political risk, should

Empirical Scholarly Journal Article Critique

A reader should be able to understand your critique without having to read the original published study. Therefore, you will need to briefly summarize the study. However, your analysis must go beyond this summary! Consider the following questions in your analysis clearly, succinctly, and in your own words. Be sure to support you

IMC and Customer Satisfaction Strategy for a Restaurant

I need a IMC and Customer Satisfaction Strategy for a soul food restaurant (name): Integrated Marketing Communication (IMC) and customer satisfaction strategy. It needs to address the following questions with at least 3 references. 1. Discuss the company's advertising strategy and how it aligns with its marketing goals. 2.

Brands and Price Elasticity

How can marketers identify competitors' brands through price elasticity? The formula is used to solve what are Brand and Price elasticity

Marketing: Use of private label brands

Private-label brands now account for one of every five items sold in U.S. supermarkets, drug chains, and mass merchandisers. A controversial move by some marketers of major brands is to supply private-label makers. For example, Ralston-Purina, Borden, ConAgra, and Heinz have all admitted to supplying products - sometimes lower i

Starbucks: "Ethics and social responsibility in marketing

Case study on Starbucks (coffee) 1. How does this company handle ethics and social responsibility in marketing this individual product? 2. How does this company handle ethics and social responsibility in marketing company as a whole? 3. How does this company compare to other companies in the same industry? I answer t

The value of a brand is oftentimes determined by consumer perception of valuable traits that are most beneficial to consumers. Consumers decide whether they are going to be loyal purchasers based on potential product offerings and how those offerings fit into the consumers every day needs or household prerequisites. In most cases, organizations spend years perfecting their products to ensure the products are approved by the FDA (Food and Drug Administration) or various regulatory organizations to prevent future recall of products. Recently, new prescription drugs, for example, enter the marketplace as the best drug to treat a patients' current symptoms, consequently these same prescription drugs have encountered a massive recall as a result of recent fatalities or increase in health complications as a result of using those drugs. Negative legal ramifications end up being the consolation prize for creating a brand that lacks quality. Consumers tend to purchase products from brand names they can trust such as; Johnson and Johnson, Dove, or GE (General Electric). For the purchaser of the brand, value is obtained only if the brand is of high quality, which in essence builds consumer loyalty. For the seller of the product, he/she obtains value by increasing market share, and increasing profitability thus enabling the organization to receive a significant ROI (return-on-investment). "A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it" (Virtual Advisor, 2009).

The value of a brand is oftentimes determined by consumer perception of valuable traits that are most beneficial to consumers. Consumers decide whether they are going to be loyal purchasers based on potential product offerings and how those offerings fit into the consumers every day needs or household prerequisites. In most ca

Direct Materials Purchases budget for Soda Company

The Soda Company dilutes and mixes the concentrate with carbonated water and then fills the blended beverage into cans or plastic two-liter bottles. Assume that the estimated production for Brand 1 and Brand 2 two-liter bottles are as follows for the month of March: Brand 1 37,000 two-liter bottles Brand 2 28,000 two-liter

Communications & Marketing for Davis Youth and Family Services

DAVIS YOUTH AND FAMILY SERVICES Mission: to serve individuals who need assistance in maintaining or achieving their full potential for self-direction and independence. We employ professionals to develop and implement programs that emphasize the connection between healthy youth, families and healthy. Services we provide: s

Marketing Research

(1)How can an unethical researcher manipulate a presentation? Why would they do this? Have you ever encountered anything like this? (2)What is the difference between a rating and a ranking? Which best for attitude measurement? Why? (3)Review the quote from Albert Einstein on the 'Welcome' page: "Not everything that c