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Branding

Cultural Environment: International Marketers

During an introductions of a business meeting in germany, you want to break the ice by asking "Wie geht's?" and insisting that everyone call you by your first name. Speculate as to the reaction. Compare and contrast an international marketer's home pages for presentation and content; for example, Coca-Cola (http://www.coca-c

Aspects of Integrated Marketing Communication (IMC)

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling). Define each and discuss the pros and cons of the individual elements. Application to Product/Service Provide a quick overview of the product or se

Johnson and Johnson from the makers of proctor and gamble

PART 2: Secondary Research in the Databases Johnson and Johnson by proctor and gamble. Research the brand (Johnson and Johnson) using its Web site and articles from the internet to address how the brand does the following: Identifies market segments and targets Developed its brand equity over time Positions itself in

prices should reflect value

Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

Current Integrated Communication and Distribution Strategies

Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies. - Describe the current approach being used and label/ identify the strategies using the key concepts from the course that refer to communication and distribution strategies. - Conclude with 2 suggestions/ideas you have, one f

Brand Extension Products

Choose a product and discuss how you would create a brand extension of that product. Include your rationale for the brand extension.

Target Market and Positioning

This solution describes the process of choosing a target market and highlights the factors that play a role in such decisions. The topic has been explained with the example of an online hat store. Considering the nature of product and the business model of an online store, how target market decision should be made.

Taste Tests and Research Methodology

See attached document with two Taste Test scenarios. 1. Was the methodology sound? Please explain. 2. How can the results be used by both product manufacturers?

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Branding Strategy for A New Product

Branding strategy for a product called LiveFace. It should include a description of the brand elements and equity and how you intend to go about building them. Identify the branding strategy that is most suitable for the product or service; what combination of name, logo, looks and other intangibles are you going to put to

Cannibalization Threat to a Manufacturing Company

Why would cannibalization be a threat if the manufacturing company benefits through sales revenue maximization, reduced inventory hence lower carrying costs, economies of scale, and market penetration gains?

Magnetic Toys Can Hurt - Case Analysis Mega Brands

Magnetic Toys Can Hurt - Case Analysis Mega Brands has been selling Magnetix toys for many years. It also sells Mega Bloks, construction toys based on Spider-Man, Pirates of the Caribbean, as well as other products in over 100 countries. In 2006, Mega Brands had over $547 million in revenue, including over $100 from magne

Brand Image Differentiation

Brand image is one way a firm can differentiate its good or service. However, many questions are now being raised about the effect brand images have on consumer behavior. For example, considerable concern has arisen about brand images that are managed by tobacco firms and their effect on teenage smoking habits. Should firms be c

Direct Marketing. Retailing. Wholesaling.

1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2. Describe channel conflict and provide an example. 3. What is a direct marketing channel? Please provide an example. 4. What are the differences between exclusive distri

While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be use

Question 1 While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be used to evaluate the effectiveness of a company's marketing communications strategy? Question 2 Some companies spend

How marketers can use marketing to change an attitude

An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.

Marketing Strategy and Media Objective for New Product Scenarios

Please see attached Company and its three new products scenario. 1. Write a clear advertising media objective. 2. Define the advertising strategy. 3. Script: Define the target audience. 4. Draft the creative message and how it will appeal to your target market. 5. Describe the media mix and how you will

High Brand Equity and Elements of These Brands

What are some brands that you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent brand crisis with which you are familiar with. Do you feel this crisis was managed well? Why or why not?

Marketing of Services vs. Products

How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

Reviving American Car Branding

Please help with the following problem. Many American consumers are of the belief that "Japanese cars are better than American cars". If you were an advertising executive working on an American automobile company account, suggest two ways that you might try to change these consumers attitudes. identify which general approach

Branded Product: iPad: Analysis of Strategies & Market

1) Choose a branded product (good or service) OR choose a company where you know the owner/manager personally. (2) Tell your reader your branded product in the first section of your paper (Branded Product Analyzed). (3) In the section labeled Strategies/Marketing, Describe how the market for your product is segment

Where a Competing Company Should Spend $40 Billion

Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete