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Brand Success/Failure

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Provide an example of a brand that has resonated extremely well with the public. What are the factors that make a brand successful? b) Provide an example of a brand that failed miserably with the public. What are some of the contributing factors that caused that brand to fail?

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Solution Summary

Brand success and failures are examined. The contributing factors what cause the brand to fail is determined.

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1) Provide an example of a brand that has resonated extremely well with the public! What are the factors that make a brand successful?

An example of a brand that is very popular and has done extremely well with consumers is Apple.

The reasons that the Apple brand has remained so successful is because of their ability to innovate. Apple is continuously coming out with new products that are technologically far above their competition. Furthermore, once they create a product, they continue to increase the likeability of the product by coming out with newer and more improved renditions of the product. The Apple brand has been around for a long time so they are well known and therefore makes their products are more intriguing. Their technological innovations far exceed many of their competitors. Also, they find ways to make products that attract younger as well as older consumers. Younger consumers are intrigued by the fancy new designs and the technology that they bring and older consumers appreciate the product because they know it is one that is reliable, and if they ever have a ...

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