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    Brand names and the success of business transaction

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    Brand name is the key to the success or failure of any business transaction. This is the reason e-Bay has continued to remain the number one competitor as it relates to other on-line bidding companies. This coupled and partnering with PayPal and providing the necessary security IT infrastructure to it's clients has been the foundation their success. Also, eBay has a store that is exclusively for buy-it-now.explain

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    In the world of internet thieves, scams, phishing, credit card theft, identification theft, consumers need to be very careful how they share their information online. Therefore, reputation is critical. Once a company such as eBay has established their reputation, it makes people ...

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    This solution discusses brand names and the success of a business transaction.