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Marketing analysis of Levi and its competitors in the jeans industry.

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Marketing analysis of Levi's competitors: Tommy Hilfiger, JNCO, VF Corporation, Gap, Calvin Klein, Diesel and Paris Blues.

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What can be made of the strength of the jeans wear brand? Jeans is a specific product because in this competitive market you cannot differentiate yourself by the quality of the jeans. The quality of a pair of jeans is standard and maintained by competitors in this strict market. What can lead some brands to success and others to failure is in their goal to increase their market share. We can imagine the differentiation is based on prices.

However, if you consider the range of prices of all the brand names, you will discover that they are very similar. Yet analysis shows a large spread for prices of each brand name, depending on the kind of jeans you want. In today's market it is difficult to compete with two or three different styles of jeans. Design becomes more and more important to stay trendy and in demand.

The key to success is probably to some extent in the style of the jeans, but more so in the ability of each brand name to associate a strong image to the consumer with this design. To compete in the jeans wear market, a battle for an image, an identity must occur.

Analysis of Levi's competitors

What can be made of the strength of the jeans wear brand? Jeans is a specific product because in this competitive market you ...

Solution Summary

In an 850+ word solution, the response discusses the market for jeans and then compares specific brands to Levi.

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External Environment Analysis of Levi Strauss: Data needed to conduct Porter5 forces

Step One: The first step in an external analysis is to determine to which industry your target business is classified. Usually this is done through North American Industry Classification System, or NAICS code. Find a website or library reference that would enable you to determine the NAICS code of any business.

Step Two: Research web and library sources that would give you the kinds of data you would need to conduct a Porter 5 Forces analysis. We are not looking for sites that describe the 5 Forces, but for sites that would have data that you could use to analyze the degree of competition in an industry, or the ease of substitution, for instance. You have undoubtedly run into such websites and publications before in your core courses. Typically, they are government sources providing statistical data, industry or trade magazines or journals, general business publications, financial websites, websites for trade associations, etc. This is a two step process: First figure out what kinds of information you would need to evaluate each of Porter's forces, (see the background materials) and then find a source that will give you that information. Find a minimum of 2 different sources for each of Porter's Forces.

(Hint: Some people find it easier to conceptualize if they have a particular company in mind. This is OK, because the sources you find for a given company will probably have information for other companies as well. Just be sure you keep the analysis focused on factors that will affect the entire industry - not just a specific company.)

Step Three: Research web and library sources that would give you data to support a PEST analysis. Find at least 2 different sources for each PEST variable.

Step Four: List your resources from steps 1-3 above. For each source, provide a title and a URL, if applicable. Write a short paragraph explaining what information is available, how it would be useful in an external analysis, and critiquing the source (for example, What are the limitations of the source? Is one better than the other? Why?)

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