Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn't you buy these generic bra
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn't you buy these generic brands versus more well-known brand names? Does it depend upon the product being sold?
1. Why would a manufacturer offer a rebate instead of just lowering the suggested retail price? 2. Can price effect perceived quality? Why or why not?
Read this article: http://www.cnbc.com/id/41950692 Questions: (1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for positioning and targeting? (2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note. Should these stores offer disc
Branding Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the con
What factors do marketers consider when looking at market research? How do marketing strategies differ when targeting the four market target levels (segments, niches, local areas, and individuals)?
Discuss how to create a brand extension. Include rationale for the extension.
What is the value of design to an organization? How does the value of design in an organization and the value of design in a culture differ? Do you believe the value of design is important to your organization? Why or why not? Explain your answer.
Give two examples of social media tools utilized by employers. What opportunities do you see for employers in this regard? As the CMO of a consulting company, what â??next stepsâ? would you take vis a vis social media tools?
Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth. When thinking of a luxury chocolate compan
How does the Honda Corporation deal with changes in its industry, competitive landscape, technology, regulation, etc.?
The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community pa
Mountain Man Brewing Company: Bringing the Brand to Light I need help with a short case study. I have to identify the problem followed by a couple alternative solutions and I must identify the pros and cons of those alternatives, then after that I must have a recommendation. I really need a solid blue print to get this go
Imagine that you own your own company and have just invented a new consumer or commercial product (please be as creative as you like here). You are very excited and want to get the word out to the rest of the world so you can start on your road to riches. Write a paper in which you: 1. Briefly describe your new product.
1. What should a company consider when attempting to develop a new product for a global market? Can you think of some new products that have failed? What do you believe were the causes of this failure? How would you have handled the product launch differently? 2. Why do services pose unique challenges for global marketers? Ho
Please see attached file. Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)? My 2 examples most closely relate to Gap 5: Perceived Service by Customers versus Actual Customer Expectati
Using the "Trouble Brews at Starbucks" case by Lauranne Buchanan and Carolyn J. Simmons, address the following: 1. Define the problem from the case 2. List an alternative 3. Provide a recommendation.
Healthcare System Branding Some Rules of the Road by Eric Brody While brand-building fundamentals tend to be the same across many industries, Health Care Systems, with their many facets and multiple audiences, possess a unique set of challenges and requirements. Based on our work within this industry, here are some "Rules of t
1. What are some ways foreign consumer behavior is affected by culture, subculture, or personal factors? Is it preferable for a company to conduct its own global marketing strategy or to hire an outside company to conduct research for them? Explain your answer. 2. What are some factors to consider when segmenting global marke
Please help me with an assignment by answering the following questions: Think of a branded product from the lists: Mac lipstick Fancy Feast Cat Food MacBookPro or MacBook Droid phone Ikea furniture Pottery Barn home products Assume that you are the newly hired product manager for the designer/brand/product/good. T
Please give a couple of an examples of products they've seen recently that used a skimming strategy? What marketing situations would need to be present to make skimming a good option? Why is a penetration strategy a good one when launching a new product? When would penetration strategy be an appropriate strategy to us
This Solution discusses branding for the Rosewood Hotels. From hotel branding, the impacts of branding and profits. A recommendation of a strategy is provided. This response uses the article Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value by Chekitan S. Dev and Laure Mougeot Stroock
Social media increasingly become an integral part of every healthcare organization's website or online strategy. Describe your understanding regarding social media. Identify the technology tools used in social media. Debate the pros and cons of using social media in healthcare marketing. Explain the reasons why you will or
Can you help me get started on this project? Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint. For this assignment, you will select a big nationally or internationally known
Defining Marketing:The Chartered Institute of Marketing defines it as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. The American Marketing Association has approved the definition as Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association. I feel marketing is the process of identifying the needs of the consumer and ending with the satisfaction of the needs. The consumer is at the both end of this word - beginning and end. Care
Please help me in 800 words or less define marketing. Please include your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Tha
Pricing and Distribution in Marketing Decisions For Mercedes-Benz. (1) Briefly describe the pricing strategies implemented by Mercedes-Benzes. (2) Given the company's target market, explain why you think these pricing strategies will or will not motivate customers to buy and continue to buy. (3) Discuss the role of discounts
Assist in writing about Red Bull Energy Drink including the information I provided as an attachment. Please cite references.
Recently a number of companies have offered special discounts to customers who subscribe to electronic coupon services. For instance, an electronic coupon provider will establish a relationship with restaurant to discount prices to customers who show the restaurant an electronic coupon displayed from their smartphone. Clearly, t
Brand building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line. PART 1: Primary Research and Text Application Can we use one of these brands Campbell, or Gain or Libbys or Reebook, or Jordan's or Lays Potato chips or some of the jeans like polo. Fin
Identify the risk and rewards associated with corporations using social media.