Public Relations and Marketing
Explain why a company uses public relations to promote a company's image. If you work in a marketing department for a company, how will you plan for public relations and publicity?
Branding
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Review of Kraft website
Access the following Website: http://www.kraft.com/default.aspx Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a respnse on its effectiveness as a marketing tool. Include the things that work well and the things that could be done better.
Marketing Walgreens and CVS
I'm am doing a paper on Walgreens Pharmacy and CVS pharmacy. I'm stuck with these two parts. Please include references. -Identifies two existing health care organizations in the same discipline. Which are Walgreens and CVS. -Compares and contrasts the organizations' positioning and differentiation strategies.
Cultural Environment: International Marketers
During an introductions of a business meeting in germany, you want to break the ice by asking "Wie geht's?" and insisting that everyone call you by your first name. Speculate as to the reaction. Compare and contrast an international marketer's home pages for presentation and content; for example, Coca-Cola (http://www.coca-c
Aspects of Integrated Marketing Communication (IMC)
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling). Define each and discuss the pros and cons of the individual elements. Application to Product/Service Provide a quick overview of the product or se
Johnson and Johnson from the makers of proctor and gamble
PART 2: Secondary Research in the Databases Johnson and Johnson by proctor and gamble. Research the brand (Johnson and Johnson) using its Web site and articles from the internet to address how the brand does the following: Identifies market segments and targets Developed its brand equity over time Positions itself in
prices should reflect value
Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.
Visit the two types of retail organization type A (Auto dealership) and type B (Coffee shop)
Visit the two types of retail organization type A (Auto dealership) and type B (Coffee shop) Compare and contrast the staffing requirements of the two organizations you visited. Address the following in your paper for each retail organization you visited: -Provide the name of the retail organization. -List the various jobs
Factors that should be considered when entering a product
1. What are some of the factors that should be considered when entering a product into markets? 2. Do organizations have different brand messages for different ethnic groups? Why or not?
Current Integrated Communication and Distribution Strategies
Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies. - Describe the current approach being used and label/ identify the strategies using the key concepts from the course that refer to communication and distribution strategies. - Conclude with 2 suggestions/ideas you have, one f
Brand Extension Products
Choose a product and discuss how you would create a brand extension of that product. Include your rationale for the brand extension.
Explain the importance of word of mouth marketing
Explain the importance of word of mouth marketing. Briefly describe some of the channels that customers use to spread word of mouth.
Target Market and Positioning
This solution describes the process of choosing a target market and highlights the factors that play a role in such decisions. The topic has been explained with the example of an online hat store. Considering the nature of product and the business model of an online store, how target market decision should be made.
Taste Tests and Research Methodology
See attached document with two Taste Test scenarios. 1. Was the methodology sound? Please explain. 2. How can the results be used by both product manufacturers?
What are branding strategies? Explain the important decisions involved in developing branding strategies with at least two examples.
What are branding strategies? Explain the important decisions involved in developing branding strategies with at least two examples.
Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?
Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?
Branding Strategy for A New Product
Branding strategy for a product called LiveFace. It should include a description of the brand elements and equity and how you intend to go about building them. Identify the branding strategy that is most suitable for the product or service; what combination of name, logo, looks and other intangibles are you going to put to
Cannibalization Threat to a Manufacturing Company
Why would cannibalization be a threat if the manufacturing company benefits through sales revenue maximization, reduced inventory hence lower carrying costs, economies of scale, and market penetration gains?
Magnetic Toys Can Hurt - Case Analysis Mega Brands
Magnetic Toys Can Hurt - Case Analysis Mega Brands has been selling Magnetix toys for many years. It also sells Mega Bloks, construction toys based on Spider-Man, Pirates of the Caribbean, as well as other products in over 100 countries. In 2006, Mega Brands had over $547 million in revenue, including over $100 from magne
Brand Image Differentiation
Brand image is one way a firm can differentiate its good or service. However, many questions are now being raised about the effect brand images have on consumer behavior. For example, considerable concern has arisen about brand images that are managed by tobacco firms and their effect on teenage smoking habits. Should firms be c
Direct Marketing. Retailing. Wholesaling.
1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2. Describe channel conflict and provide an example. 3. What is a direct marketing channel? Please provide an example. 4. What are the differences between exclusive distri
Evaluate the product offerings at REI (Recreational Equipment Inc): How does REI compare with the competitors you have reviewed?
Evaluate the product offerings at REI (Recreational Equipment Inc). Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing. How does REI compare with t
Where do you see the brand-reputation relationship
Where do you see the brand-reputation relationship become a liability? Which applies to who stakeholders or consumers.
While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be use
Question 1 While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be used to evaluate the effectiveness of a company's marketing communications strategy? Question 2 Some companies spend
How marketers can use marketing to change an attitude
An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.
Marketing Strategy and Media Objective for New Product Scenarios
Please see attached Company and its three new products scenario. 1. Write a clear advertising media objective. 2. Define the advertising strategy. 3. Script: Define the target audience. 4. Draft the creative message and how it will appeal to your target market. 5. Describe the media mix and how you will
High Brand Equity and Elements of These Brands
What are some brands that you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent brand crisis with which you are familiar with. Do you feel this crisis was managed well? Why or why not?
Marketing of Services vs. Products
How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?
Reviving American Car Branding
Please help with the following problem. Many American consumers are of the belief that "Japanese cars are better than American cars". If you were an advertising executive working on an American automobile company account, suggest two ways that you might try to change these consumers attitudes. identify which general approach
Branded Product: iPad: Analysis of Strategies & Market
1) Choose a branded product (good or service) OR choose a company where you know the owner/manager personally. (2) Tell your reader your branded product in the first section of your paper (Branded Product Analyzed). (3) In the section labeled Strategies/Marketing, Describe how the market for your product is segment