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    Where a Competing Company Should Spend $40 Billion

    Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete

    Human Resources: Discussing Discounts and Pricing

    Read this article: http://www.cnbc.com/id/41950692 Questions: (1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for positioning and targeting? (2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note. Should these stores offer disc

    Identify a relatively new product category (such as e-readers).

    Branding Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the con

    Value of Design for Organizations

    What is the value of design to an organization? How does the value of design in an organization and the value of design in a culture differ? Do you believe the value of design is important to your organization? Why or why not? Explain your answer.

    Social media tools utilized by employers

    Give two examples of social media tools utilized by employers. What opportunities do you see for employers in this regard? As the CMO of a consulting company, what â??next stepsâ? would you take vis a vis social media tools?

    Channels of Distribution for Godiva Chocolates

    Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth. When thinking of a luxury chocolate compan

    Written Marketing Plan

    The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community pa

    Mountain Man Brewing Company: Bringing the Brand to Light

    Mountain Man Brewing Company: Bringing the Brand to Light I need help with a short case study. I have to identify the problem followed by a couple alternative solutions and I must identify the pros and cons of those alternatives, then after that I must have a recommendation. I really need a solid blue print to get this go

    Sales Promotion for a new product

    Imagine that you own your own company and have just invented a new consumer or commercial product (please be as creative as you like here). You are very excited and want to get the word out to the rest of the world so you can start on your road to riches. Write a paper in which you: 1. Briefly describe your new product.

    Gap Model of Service Quality

    Please see attached file. Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)? My 2 examples most closely relate to Gap 5: Perceived Service by Customers versus Actual Customer Expectati

    Branding and its role in Strategic Planning

    Healthcare System Branding Some Rules of the Road by Eric Brody While brand-building fundamentals tend to be the same across many industries, Health Care Systems, with their many facets and multiple audiences, possess a unique set of challenges and requirements. Based on our work within this industry, here are some "Rules of t

    Strategic Marketing for a Branded Product

    Please help me with an assignment by answering the following questions: Think of a branded product from the lists: Mac lipstick Fancy Feast Cat Food MacBookPro or MacBook Droid phone Ikea furniture Pottery Barn home products Assume that you are the newly hired product manager for the designer/brand/product/good. T

    Pricing Strategies Examples for Products

    Please give a couple of an examples of products they've seen recently that used a skimming strategy? What marketing situations would need to be present to make skimming a good option? Why is a penetration strategy a good one when launching a new product? When would penetration strategy be an appropriate strategy to us

    Branding: Rosewood Hotels

    This Solution discusses branding for the Rosewood Hotels. From hotel branding, the impacts of branding and profits. A recommendation of a strategy is provided. This response uses the article Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value by Chekitan S. Dev and Laure Mougeot Stroock

    Social Media and Healthcare

    Social media increasingly become an integral part of every healthcare organization's website or online strategy. Describe your understanding regarding social media. Identify the technology tools used in social media. Debate the pros and cons of using social media in healthcare marketing. Explain the reasons why you will or

    Pricing/Distribution in Marketing Decisions For Mercedes-Benzes

    Pricing and Distribution in Marketing Decisions For Mercedes-Benz. (1) Briefly describe the pricing strategies implemented by Mercedes-Benzes. (2) Given the company's target market, explain why you think these pricing strategies will or will not motivate customers to buy and continue to buy. (3) Discuss the role of discounts

    Research on Product: Brand Building

    Brand building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line. PART 1: Primary Research and Text Application Can we use one of these brands Campbell, or Gain or Libbys or Reebook, or Jordan's or Lays Potato chips or some of the jeans like polo. Fin