Purchase Solution

This post reviews Kraft website effectiveness in marketing.

Not what you're looking for?

Ask Custom Question

Access the following Website: http://www.kraft.com/default.aspx

Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a respnse on its effectiveness as a marketing tool. Include the things that work well and the things that could be done better.

Purchase this Solution

Solution Summary

The solution provides a detailed discussion reviewing the Kraft website and determining it's effectiveness as a marketing tool, including the things that work well and the things that could be done better.

Solution Preview

An Expert can't write a student's paper, I can provide sufficient discussion about the topic questions for you to form your research and further analysis.

The Kraft website is a well-designed website. Upon entering the website, the website user is immediately drawn in by an array of colors and tantalizing images. As I explored inside of the website, it did appear to be an effective marketing tool. Consumers would likely be drawn to the "Our Brands" page, which is very colorful and creative. The products pages market both the Kraft brand product and provide additional links to the links for the individual product web pages that are outside of the Kraft website.

This works well for marketing purposes because as long as the consumer knows that a product is a Kraft brand, the consumer can immediately be directed to the actual product page for additional manufacturing and product information. For example, under "A" for Kraft brands are A.1. Steak Sauce, and next to the steak sauce name, a hyperlink appears to the A1 steak sauce website. This is ...

Purchase this Solution


Free BrainMass Quizzes
Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Motivation

This tests some key elements of major motivation theories.