This post reviews Kraft website effectiveness in marketing.
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Access the following Website: http://www.kraft.com/default.aspx
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a respnse on its effectiveness as a marketing tool. Include the things that work well and the things that could be done better.
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The solution provides a detailed discussion reviewing the Kraft website and determining it's effectiveness as a marketing tool, including the things that work well and the things that could be done better.
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The Kraft website is a well-designed website. Upon entering the website, the website user is immediately drawn in by an array of colors and tantalizing images. As I explored inside of the website, it did appear to be an effective marketing tool. Consumers would likely be drawn to the "Our Brands" page, which is very colorful and creative. The products pages market both the Kraft brand product and provide additional links to the links for the individual product web pages that are outside of the Kraft website.
This works well for marketing purposes because as long as the consumer knows that a product is a Kraft brand, the consumer can immediately be directed to the actual product page for additional manufacturing and product information. For example, under "A" for Kraft brands are A.1. Steak Sauce, and next to the steak sauce name, a hyperlink appears to the A1 steak sauce website. This is ...
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