Evaluate a marketing website's effectiveness
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Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
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The first page of the website, the visitor of the website will have two options, to look at the corporate information and the recipe and product information. The corporate information is basically just information about how well the company is doing, and they allocate their sources. This is not something that you could consider as a marketing strategy if you are a typical housewife who likes to cook, but this will be something that you want to take a look at as an investor. Looking at their balance sheets, income statements and other news, you will easily grasp that Kraft is a company that has a world-wide customers.
Next, after I looked into the other option "recipe and product information", it instantly grabbed my attention. I can find a variety of dishes from healthy living dish, kids' meals, to budget wise dishes. As a very busy person, and sometimes do not even have time to buy groceries once in a week, but with their "use what's on hand" menu, you can actually find a recipe of using just the ingredients that you have in the fridge. I like that idea, it's brilliant. ...
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