Evaluate Marketing Website Assignment: Access the following
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Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx
Kraft Foods uses this Website as a part of their marketing strategy.
Review the Website and write a paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
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Solution Summary
Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx
Kraft Foods uses this Website as a part of their marketing strategy.
Review the Website and write a paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
Solution Preview
The Kraft website is very well designed. The product side of the website offers readers mouth watering dishes at the very top, when you enter the website. It also offers visitors a chance for sign up to become a member of the Kraft community, which also works to the company's advantage as a marketing tool. Another nice feature is that the site lets the user input the ingredients on hand, and the generator makes a recipe for you, without ever having to open a cookbook. This would encourage the user to keep more Kraft brand products on ...
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