I need to develop this outline into a paper. Your help is needed to develop the following outline with about 100 words.
1. Visit the following web sites (www.bitars.com ; www.restaurantequipment.com; www.newmansown.com
1. Describes the marketing tools used in each of the three Web sites. Include an evaluation of the apparent customer service provided by each site.
This assignment is straightforward, as you will need to evaluate each of the websites for marketing tools and apparent customer service.
What does marketing actually mean? It is important to understand the basic definition of marketing and the marketing tools to effectively evaluate the websites. One good definition is this: its purpose is to create the opportunity to sell. It is not about making the sale; it's simply about underpinning the sales process, by providing the tools necessary to allow the "conversation" with your prospective clients to begin. "Marketing" is the all-encompassing term for these tools, which include activities such as branding, websites, advertising, direct mail and PR. http://www.bcentral.co.uk/business-information/marketing/marketing-basics/a-definition-of-marketing.mspx
In fact, marketing supports the sales process. If the purpose of marketing is to support the sales process, it makes the planning of a campaign much simpler. All you need to do is to map out the sales process relevant to your business. One of the basic principles good marketers employ to do this is the concept of the "customer buying decision process". This is the path a potential customer takes from "discovering" a company or product, through to actually making a "purchase" decision. Defining this path will provide a structure for you to select which marketing tools the websites are using, and at which stage of the process to use them.
Let's look closer at the possible marketing tool options available and then visit the following web sites www.bitars.com; www.restaurantequipment.com; www.newmansown.com. For example, all three websites use the on-line marketing tools (or some of them) mentioned in the list of potential marketing tools presented below. As you go through the marketing tool options ask you, does this websites use this option or other options to market and communicate their products to the customers? What is communication one? What is ...
By responding tot he questions, this solution assists in an outline of the websites, the marketing tools used in each of the three websites and the apparent customer service provided by each site.