apparent customer service
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Please describe the marketing tools used in each of the following three Web sites listed below. Include an evaluation of the apparent customer service provided by each site.
www.itunes.com
www.imeem.com
www.music.yahoo.com
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www.itunes.com
Marketing Tools:
1. Products: the website presents related products like download iTunes 7.3, its features, iPod, U2 iPod and a variety of iPods like nano and shuffle.
2. There are sales promotions like free download for Mac + PC.
3. There is a list of movies that can be downloaded and so can an iPhone be activated.
4. The marketing also allows you to view TV ads however the links for such promotional features are small and not prominent.
5. In short the strategy is use the wide range of product offering to attract and retain the customers.
Customer Service:
The www.itunes.com website provides a number of customer services;
It allows the customer to purchase a range of products like iPods, Apple TVs, iTunes and allows gifting. The website allows the customers to purchase music from the site ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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