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Napster marketing and customer service

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Describe the marketing tools used by the Napster website. Include an evaluation of the apparent customer service provided by the site.

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Solution Summary

This solution provides a detailed description of Napster's marketing tools.

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First, Napster has a direct incentive right when you go to the homepage. It offers a free trial to try the service before you decide to sign on. This is a great way to get membership and then even if the member forgets to cancel the membership, the site still gets paid. Furthermore, it also entices those people who would otherwise not try the site at all and may find they really like it and are willing to pay for it.

They also have a login feature which customizes the site to the members choice. This is for members and it provides all the services that Napster provides which is good for customer ...

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