Here is a link to the case: http://www.gseis.ucla.edu/iclp/napster.htm.© BrainMass Inc. brainmass.com October 17, 2018, 2:32 am ad1c9bdddf
Here is a link to the case: http://www.gseis.ucla.edu/iclp/napster.htm.
The intellectual property law issues that were considered in the case A&M Records Inc. v. Napster Inc are as follows:
Whether a peer-to-peer file sharing service Napster could be held liable for constrbutors infringement and vicarious infringement of the plaintiff's copyrights? In case of contributory infringement the plaintiff must show that the defendant had knowledge of infringement. In case of Napster, the knowledge that the user of the service were using the system to distributed copyright protected material. The court held that it was not necessary that specific acts of infringement were known to Napster and the fact that Napster knew about the infringement using its services was adequate to hold that Napster had knowledge of the infringement. The court held that Napster could not get protection under Sony Corp. of America v. Universal City Studios, Inc. because in case of Napster it know that ...
This solution gives you a detailed discussion on Napster Case
Marketing: Analyze the Napster Case
Please see attached file.
Case Starts on Pg 64.
1) In a narrative format, discuss the key facts and critical issues presented in the case
2) Briefly describe the internal environment, customer environment, and external environment of Napster
3) How can Napster use a SWOT analysis to develop a competitive advantage
4) As the Director of Marketing for Napster, how would you refine the marketing plan to expand the customer base for the company in 2009?