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Discussion 1
Discuss Mednet.comâ??s competition (Marvel and Cholesterol.com) and how Mednet.com differentiates its offerings from its competitors.

Discussion 2
Discuss the marketing goals of Mednet.com.

Discussion 3
Evaluate the three options for Mednet.com at the end of the case and select a course of action for the pricing strategy. Provide a rationale for your selection.

Discussion 4
Discuss other potential revenue streams for Mednet.com beyond advertising.

http://rfrost.people.si.umich.edu/courses/527-1/MedNet_ROI_Case.pdf

use the above address {copy & paste} to view the case to assist in answering the above questions.....thanks

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Discussion 1
Discuss Mednet.comâ??s competition (Marvel and Cholesterol.com) and how Mednet.com differentiates its offerings from its competitors.
Mednet.com differentiates its offerings from its competitors like Marvel and Cholestrol.com. First, in case of limited websites like Cholestrol.com, Mednet.com differentiates its offerings because Cholestrol.com focuses on a narrow niche and visitors with only one type of problem visit such a website. Second, Marvel is a general interest website that has large audience that returned to the site in a predictable manner.
On the other hand visitors visited Mednet.com when they were in crisis. When they visited the website they remained for long, explored with vigor, and clicked around to clarify symptoms or determine the best course of action for a health problem. Mednet.com differentiated itself because visitors researched even unrelated symptoms to help family. The visitors ...

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