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Factors that should be considered when entering a product

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1. What are some of the factors that should be considered when entering a product into markets?

2. Do organizations have different brand messages for different ethnic groups? Why or not?

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Solution Summary

The factors that should be considered when entering a product is determined.

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Factors:

Costs and pricing: You don't want to overprice for the markets, but you must consider the cost of production and the cost of selling the product. Making sure that there is a good price that covers both is imperative in the markets.

Product use: consider the product or service and how the target audience will use it and how it can be used by everyone. Knowing the uses and the target help get established. Then the product can be expanded to attract more potential ...

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