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Reviving American Car Branding

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Please help with the following problem.

Many American consumers are of the belief that "Japanese cars are better than American cars". If you were an advertising executive working on an American automobile company account, suggest two ways that you might try to change these consumers attitudes. identify which general approach(s) your recommendations reflect for changing consumer beliefs.

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Solution Summary

This solution provides some ideas for an advertising campaign to convince Americans that American cars are better than Japanese cars. It includes a list of various strategies to approach this assignment and expands upon each strategy, explaining why it will work.

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Hi there. Unfortunately, with the recent GM and Chrysler bailouts, it is going to be a tough sell. I was looking at this problem, and I feel that there are a few ways that this problem can be answered with some level of credibility.

One of the issues that you can push is Made in the USA. There are a variety of ways to approach this. You can discuss how buy purchasing American cars ...

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