Trading-down strategy for luxury automobiles
Not what you're looking for? Search our solutions OR ask your own Custom question.
For years, Ferrari has been known as the manufacturer of expensive luxury automobiles. The company plans to attract the major segment of the car-buying market who purchase medium-priced automobiles. As Ferrari considers this trading-down strategy, what branding strategy would you recommend? What are the trade-offs to consider with your strategy?
© BrainMass Inc. brainmass.com December 15, 2022, 7:58 pm ad1c9bdddfhttps://brainmass.com/business/strategy-and-business-analysis/trading-down-strategy-luxury-automobiles-263646
Solution Preview
The best way to position this trading=down strategy would be to market this new medium-priced automobile as a value priced version of an exclusive brand. You would still use the Ferrari brand but market it as ...
Solution Summary
The solution examines trading-down strategy for luxury automobiles. The branding strategy recommended is determined.
$2.49