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Identify environmental factors

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Identify a business organization that does business both domestically and internationally. In 300 words.

1. Introduce the organization you selected and define the environmental factors as it applies to marketing.

2. Identify at least one internal and two external environmental factors that impact the marketing plan for your selected organization when doing business abroad.

3. How do the organization's marketing strategies address these environmental factors? Hint: Please cite specific examples of the actions they take to overcome the environmental factors you identified.

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Solution Summary

Identify a business organization that does business both domestically and internationally. In 300 words.

1. Introduce the organization you selected and define the environmental factors as it applies to marketing.

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The organization selected for this assignment is BMW. The company is a global manufacturer of luxury automobiles and present all across the globe. The environmental factors that apply to marketing of BMW are competitive scenario, consumers taste and preferences, industry and economic conditions, etc.

The first environmental factor is competitive. BMW competes closely in various international markets with companies like Mercedes Benz and Audi and several other luxury car manufacturers. ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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