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Branding

Brand Extension Products

Choose a product and discuss how you would create a brand extension of that product. Include your rationale for the brand extension.

Target Market and Positioning

This solution describes the process of choosing a target market and highlights the factors that play a role in such decisions. The topic has been explained with the example of an online hat store. Considering the nature of product and the business model of an online store, how target market decision should be made.

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Branding Strategy for A New Product

Branding strategy for a product called LiveFace. It should include a description of the brand elements and equity and how you intend to go about building them. Identify the branding strategy that is most suitable for the product or service; what combination of name, logo, looks and other intangibles are you going to put to

Magnetic Toys Can Hurt - Case Analysis Mega Brands

Magnetic Toys Can Hurt - Case Analysis Mega Brands has been selling Magnetix toys for many years. It also sells Mega Bloks, construction toys based on Spider-Man, Pirates of the Caribbean, as well as other products in over 100 countries. In 2006, Mega Brands had over $547 million in revenue, including over $100 from magne

Brand Image Differentiation

Brand image is one way a firm can differentiate its good or service. However, many questions are now being raised about the effect brand images have on consumer behavior. For example, considerable concern has arisen about brand images that are managed by tobacco firms and their effect on teenage smoking habits. Should firms be c

Direct Marketing. Retailing. Wholesaling.

1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2. Describe channel conflict and provide an example. 3. What is a direct marketing channel? Please provide an example. 4. What are the differences between exclusive distri

While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be use

Question 1 While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be used to evaluate the effectiveness of a company's marketing communications strategy? Question 2 Some companies spend

How marketers can use marketing to change an attitude

An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.

Marketing Strategy and Media Objective for New Product Scenarios

Please see attached Company and its three new products scenario. 1. Write a clear advertising media objective. 2. Define the advertising strategy. 3. Script: Define the target audience. 4. Draft the creative message and how it will appeal to your target market. 5. Describe the media mix and how you will

High Brand Equity and Elements of These Brands

What are some brands that you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent brand crisis with which you are familiar with. Do you feel this crisis was managed well? Why or why not?

Reviving American Car Branding

Please help with the following problem. Many American consumers are of the belief that "Japanese cars are better than American cars". If you were an advertising executive working on an American automobile company account, suggest two ways that you might try to change these consumers attitudes. identify which general approach

Branded Product: iPad: Analysis of Strategies & Market

1) Choose a branded product (good or service) OR choose a company where you know the owner/manager personally. (2) Tell your reader your branded product in the first section of your paper (Branded Product Analyzed). (3) In the section labeled Strategies/Marketing, Describe how the market for your product is segment

Where a Competing Company Should Spend $40 Billion

Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete

Human Resources: Discussing Discounts and Pricing

Read this article: http://www.cnbc.com/id/41950692 Questions: (1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for positioning and targeting? (2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note. Should these stores offer disc

Identify a relatively new product category (such as e-readers).

Branding Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the con

Value of Design for Organizations

What is the value of design to an organization? How does the value of design in an organization and the value of design in a culture differ? Do you believe the value of design is important to your organization? Why or why not? Explain your answer.

Channels of Distribution for Godiva Chocolates

Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth. When thinking of a luxury chocolate compan

Written Marketing Plan

The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community pa

Mountain Man Brewing Company: Bringing the Brand to Light

Mountain Man Brewing Company: Bringing the Brand to Light I need help with a short case study. I have to identify the problem followed by a couple alternative solutions and I must identify the pros and cons of those alternatives, then after that I must have a recommendation. I really need a solid blue print to get this go

Sales Promotion for a new product

Imagine that you own your own company and have just invented a new consumer or commercial product (please be as creative as you like here). You are very excited and want to get the word out to the rest of the world so you can start on your road to riches. Write a paper in which you: 1. Briefly describe your new product.

Gap Model of Service Quality

Please see attached file. Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)? My 2 examples most closely relate to Gap 5: Perceived Service by Customers versus Actual Customer Expectati