Magnetic Toys Can Hurt - Case Analysis Mega Brands has been selling Magnetix toys for many years. It also sells Mega Bloks, construction toys based on Spider-Man, Pirates of the Caribbean, as well as other products in over 100 countries. In 2006, Mega Brands had over $547 million in revenue, including over $100 from magne
Brand image is one way a firm can differentiate its good or service. However, many questions are now being raised about the effect brand images have on consumer behavior. For example, considerable concern has arisen about brand images that are managed by tobacco firms and their effect on teenage smoking habits. Should firms be c
1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2. Describe channel conflict and provide an example. 3. What is a direct marketing channel? Please provide an example. 4. What are the differences between exclusive distri
Evaluate the product offerings at REI (Recreational Equipment Inc): How does REI compare with the competitors you have reviewed?
Evaluate the product offerings at REI (Recreational Equipment Inc). Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing. How does REI compare with t
While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be use
Question 1 While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors' behaviour be used to evaluate the effectiveness of a company's marketing communications strategy? Question 2 Some companies spend
An attitude is "a learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object". Discuss the implications of how marketers can use marketing to change an attitude of a consumer in hopes of influencing desired buyer behavior.
Please see attached Company and its three new products scenario. 1. Write a clear advertising media objective. 2. Define the advertising strategy. 3. Script: Define the target audience. 4. Draft the creative message and how it will appeal to your target market. 5. Describe the media mix and how you will
What are some brands that you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent brand crisis with which you are familiar with. Do you feel this crisis was managed well? Why or why not?
Many American consumers are of the belief that "Japanese cars are better than American cars". If you were an advertising executive working on an American automobile company account, suggest two ways that you might try to change these consumers attitudes. identify which general approach(s) your recommendations reflect for changin
1) Choose a branded product (good or service) OR choose a company where you know the owner/manager personally. (2) Tell your reader your branded product in the first section of your paper (Branded Product Analyzed). (3) In the section labeled Strategies/Marketing, Describe how the market for your product is segment
Identify the existing target market or markets for the iPhone, and how the selected product or service is positioned against its competition.
Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn't you buy these generic bra
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? From the consumers viewpoint, why would you or wouldn't you buy these generic brands versus more well-known brand names? Does it depend upon the product being sold?
1. Why would a manufacturer offer a rebate instead of just lowering the suggested retail price? 2. Can price effect perceived quality? Why or why not?
Read this article: http://www.cnbc.com/id/41950692 Questions: (1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for positioning and targeting? (2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note. Should these stores offer disc
Branding Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the con
What factors do marketers consider when looking at market research? How do marketing strategies differ when targeting the four market target levels (segments, niches, local areas, and individuals)?
What is the value of design to an organization? How does the value of design in an organization and the value of design in a culture differ? Do you believe the value of design is important to your organization? Why or why not? Explain your answer.
Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth. When thinking of a luxury chocolate compan
The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community pa
Mountain Man Brewing Company: Bringing the Brand to Light I need help with a short case study. I have to identify the problem followed by a couple alternative solutions and I must identify the pros and cons of those alternatives, then after that I must have a recommendation. I really need a solid blue print to get this go
Imagine that you own your own company and have just invented a new consumer or commercial product (please be as creative as you like here). You are very excited and want to get the word out to the rest of the world so you can start on your road to riches. Write a paper in which you: 1. Briefly describe your new product.
Please see attached file. Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)? My 2 examples most closely relate to Gap 5: Perceived Service by Customers versus Actual Customer Expectati
Using the "Trouble Brews at Starbucks" case by Lauranne Buchanan and Carolyn J. Simmons, address the following: 1. Define the problem from the case 2. List an alternative 3. Provide a recommendation.
Healthcare System Branding Some Rules of the Road by Eric Brody While brand-building fundamentals tend to be the same across many industries, Health Care Systems, with their many facets and multiple audiences, possess a unique set of challenges and requirements. Based on our work within this industry, here are some "Rules of t
Please help me with an assignment by answering the following questions: Think of a branded product from the lists: Mac lipstick Fancy Feast Cat Food MacBookPro or MacBook Droid phone Ikea furniture Pottery Barn home products Assume that you are the newly hired product manager for the designer/brand/product/good. T
Please give a couple of an examples of products they've seen recently that used a skimming strategy? What marketing situations would need to be present to make skimming a good option? Why is a penetration strategy a good one when launching a new product? When would penetration strategy be an appropriate strategy to us
This Solution discusses branding for the Rosewood Hotels. From hotel branding, the impacts of branding and profits. A recommendation of a strategy is provided. This response uses the article Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value by Chekitan S. Dev and Laure Mougeot Stroock
Social media increasingly become an integral part of every healthcare organization's website or online strategy. Describe your understanding regarding social media. Identify the technology tools used in social media. Debate the pros and cons of using social media in healthcare marketing. Explain the reasons why you will or
Defining Marketing:The Chartered Institute of Marketing defines it as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. The American Marketing Association has approved the definition as Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association. I feel marketing is the process of identifying the needs of the consumer and ending with the satisfaction of the needs. The consumer is at the both end of this word - beginning and end. Care
Please help me in 800 words or less define marketing. Please include your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Tha