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Is the high cost of an Olympic sponsorship worth the money?

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So, here's the question: Is the high cost of an Olympic sponsorship worth the money or was Gatorade smart to leverage this way? And what are your thoughts on the ad?


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Solution Summary

This solution reviews Gatorade's decision to sponsor the Olympics and provides an opinion on whether this marketing campaign was worth the exorbitant cost.

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There is an absolute advantage to what Gatorade did, particularly in terms of cost effectiveness. However, it is difficult to argue against the benefits of an Olympic sponsorship. Although the cost may be high for such sponsorship, the effect may have a much longer lasting effect through repetition, brand messaging, brand positioning, and company image. When a company is a sponsor of an event like the Olympics, ...

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