Explore BrainMass

Explore BrainMass

    Is the high cost of an Olympic sponsorship worth the money?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    So, here's the question: Is the high cost of an Olympic sponsorship worth the money or was Gatorade smart to leverage this way? And what are your thoughts on the ad?


    © BrainMass Inc. brainmass.com June 4, 2020, 3:04 am ad1c9bdddf

    Solution Preview

    There is an absolute advantage to what Gatorade did, particularly in terms of cost effectiveness. However, it is difficult to argue against the benefits of an Olympic sponsorship. Although the cost may be high for such sponsorship, the effect may have a much longer lasting effect through repetition, brand messaging, brand positioning, and company image. When a company is a sponsor of an event like the Olympics, ...

    Solution Summary

    This solution reviews Gatorade's decision to sponsor the Olympics and provides an opinion on whether this marketing campaign was worth the exorbitant cost.