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6 Steps to Decision Making

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John's children have given him $200 to purchase an MP3 player and accessories. Should he buy an iPod or another brand? He begins his decision-making process with a search to determine which MP3 player is best for his needs. John's search may be cursory or complex. It may take a short time or a long time. What factors influence the amount of search performed by John in the decision-making process? Name the factors and explain why they influence the search.

Over 400 word essay with reference.

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This is a case scenario that reviews below scenario:

John's children have given him $200 to purchase an MP3 player and accessories. Should he buy an iPod or another brand? He begins his decision-making process with a search to determine which MP3 player is best for his needs. John's search may be cursory or complex. It may take a short time or a long time. What factors influence the amount of search performed by John in the decision-making process? Name the factors and explain why they influence the search.

Over 400 word essay with reference.

Solution Preview

The decision making process can be very complex depending on the level of decision required by the individual. The decision making process takes many different forms depending on the item that is being purchased and more so today with the number of electronics on the market. John is currently facing a decision in which he has to choose between an MP3 player and accessories, iPod, or off brand iPod. Below we'll discuss the different courses of action John may take when developing a course through the six decision making steps.

During the first step in the decision making process John must identify the problem. As stated above, the problem is which type of electronic he's going to choose. ...

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