Share
Explore BrainMass

Disney as a Business

Read the case study (Disney), found in Chapter 6 on page 178 in your textbook. Answer the two questions at the end of the study (p. 179). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words.

Attachments

Solution Preview

NOTE: THE MATERIAL BELOW IS INTENDED FOR DISCUSSION PURPOSES ONLY. YOU CAN REVISE IT IN ANY MANNER YOU WANT. YOU CAN USE IT AS A GUIDE.

1. What does Disney do best to connect with its core customers?

Walt Disney Company has the knack of always connecting with its clients since its founding in 1923. No person today, young and old, can disassociate themselves with the Disney brand. It has captured the imagination of children and parents alike. To them, total family entertainment means going to Disney theme parks.

There has never been a long term drought in Disney management. Generation after generation of new Disney leaders - from Walt, Roy, and Iger - possessed extraordinary talent to connect to the Disney loyal customers. The death of its founder gave rise to another leader who guided the company to venture into film, television, consumer products, and theme parks.

The rise of a new Disney executive in the 1980s created another strategy that connected Disney consumers closer to the company by launching the Disney Channel, Touchstone Pictures, and Touchstone Television. The 1990s saw the company branching into theme parks, resorts and theatrical production outside of the United States. This has further reached customers in far flung areas of the globe.

The growth of the Internet has enabled the company to connect with its consumers around the world. It has promoted its shows through podcasts and released vital news about its products. Its website also provided insights into movie trailers, ...

Solution Summary

The solution discusses how Disney is able to connect its business with the core customers.

$2.19