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Walt Disney and Michael Eisner

Please answer the following questions briefly

1. From the beginning of his tenure, Michael Eisner has played a significant role in Disney's management. Discuss steps Disney should take to ensure success in the future.

2. Disney now has four lines of business. How successful do you think Disney will be in the future with its endeavors to integrate entertainment inside and outside the home? Will its theme parks, restaurants, and movies complement its plans to expand into the markets of the Internet and broadcasting? Explain.

3. How should Disney maintain its corporate culture as it continues to expand into global markets?

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1. From the beginning of his tenure, Michael Eisner has played a significant role in Disney's management. Discuss steps Disney should take to ensure success in the future.

Michael Eisner was the leader during a booming economy. His strategic acquisitions and expansion of movies, theatre productions, television networks and park expansions have brought the company great wealth. Eisner was smart in some instances and in others; he put friendship before the company, when he hired his friend, Michael Ovitz to serve as President of Disney. This decision cost Disney the brilliance of Jeffrey Katzenberg and cost the company millions in contracted revenues paid to Ovitz, due to his early termination.

Eisner was a visionary and an excellent leader. Disney should follow the trail that Eisner set forth but Disney must ...

Solution Summary

The solution discusses:

1. From the beginning of his tenure, Michael Eisner has played a significant role in Disney's management. Discuss steps Disney should take to ensure success in the future.

2. Disney now has four lines of business. How successful do you think Disney will be in the future with its endeavors to integrate entertainment inside and outside the home? Will its theme parks, restaurants, and movies complement its plans to expand into the markets of the Internet and broadcasting? Explain.

3. How should Disney maintain its corporate culture as it continues to expand into global markets?

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