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Walt Disney : CSR

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1) Current status of the Walt Disney Company?

2) Make recommendations for changes with respect to CSR.

3) Develop a Social Responsibility Plan for Walt Disney Company.

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Solution Summary

This posting gives you a step-by-step explanation of corporate social responsibility at Walt Disney. The response also contains the sources used.

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Step 1
Corporate Social Responsibility is the company's initiative to evaluate and take responsibility for the company's effects on the environment and social welfare. It also refers to short term costs that promote positive social and environmental change.
Walt Disney currently has a mixed status for Corporate Social Responsibility. The company has been accused of human rights violations regarding the working conditions in factories that produce their merchandize. Walt Disney has also been criticized by animal welfare groups for their care of and procedures for wild animals at Disney's Animal Kingdom theme park. Environment at Great Guana Cay in Abaco Islands has been harmed; Disney Publishing has supported "Stop Online Piracy Act", and Michael Eisner has been criticized for his management style. Walt Disney Motion Picture Group has used ethnic and racial stereotyping, use of subliminal messages, and Miramax has illegitimately changed the soundtracks of foreign films. Walt Disney has also earned the reputation of being a union buster. In the past armed guards have been brought in to intimidate employees. Disney films also portray strong male roles. This can give children an altered view of the society. Similarly, the performances of black performers ...

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