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This is a group project to consider the Walt Disney Company using this web sit-(http://corporate.disney.go.com/). Produce a Strategic Audit for the Walt Disney Company. As you produce your Strategic Audit, make sure to include all eight sections.

IFAS, EFAS, and SFAS tables are to be presented in Excel format, separate from the rest of the assignment, which is to be written in a Word file. As a reminder, two files are to be submitted: One Excel file and one Word file.

Analyze socio-cultural, political-legal, technological, and financial data to justify the available strategies and the one(s) that are recommended, and finally use your critical thinking and problem solving abilities in justifying the set of strategies chosen.

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Strategic Audit:

Step 1: Situation Assessment

The essential purpose of Walt Disney Group is to improve the profitability of its operations. The fiscal condition is that Walt Disney Group is currently profitable but the rate of growth of its revenues is slowing down. The business strategy of having theme parks is fast losing popularity because of the weak economic conditions, the high entrance tickets and high cost of travel. On the other hand the new initiatives like the Internet Group are making losses. The core strategy of Walt Disney Group is to have theme parks at extremely low costs, build brand recognition and experience in theme park these are not properly used because of the weak economy. The weaknesses are high overheads. These have not been controlled. The opportunities are in emerging economies that have not been fully exploited and the threats are competition from internet based competitors like You Tube and these have not been addressed.

Step 2: Strategic Managers

The collective strategic vision is to become a world leader in entertainment industry. The company has the right personnel, they are creative and entrepreneurial but the high cost of hiring them keeps the overheads high, the tickets very costly and the growth stagnant. They are wiling to take moderate risks. For example they launched the internet version of theme parks but they are not successful. Their analytical abilities are limited, it is difficult to see them change a lot in future, and assess the social responsibilities and business ethics.

Step 3: Environmental Scanning

The scope of operations of Walt Disney Group is the entertainment business and it operates the Hollywood studios, is the owner and licensor of eleven theme parks and has television networks like ESPN. The strategic group to which Walt Disney Group belongs is the entertainment industry. The managers, shareholders and employees have a stake in Walt Disney Group. The entertainment services are being provided mainly through theme parks. However, these theme parks are being perceived as expensive and dated. I do not thing that the customer support for Walt Disney Group will continue for long unless some strong steps are taken modify the product.

Step 4: Strategy Evaluation

The ...

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