These case study's were taken from Kotler, P. & Keller, K.L. (2012), Marketing Management. The both case studys were attached at the bottom. The questions is at the end of each case studys.© BrainMass Inc. brainmass.com March 5, 2021, 12:09 am ad1c9bdddf
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The solution provides an insight into the branding and marketing strategies adopted by Amazon and Gillette. The solution provides the reasons for success of Amazon, how the company revolutionize the book industry and the indicators which predict what the company could do in future. The Gillette case study provides and insights into the reasons for success and how shaving industry has been revolutionized by the company, the role of celebrity endorsements in building the brand and consumer perceptions towards the brand.