In her 1998 paper Susan Fournier argues that customers have relationships with brands. 1. Explain what Fournier means by "having a relationship" with a brand. (20%) 2. Using two brands chosen from the product categories below, explain whether or not you believe that customers have relationships with those brands.
If a company exits a market and then wishes to return 10 years later, what peculiar challenges might it face?
If a company exits a market and then wishes to return 10 years later, what peculiar challenges might it face? just a few sentences please
See attached file. Rural India snaps: 1. Why do Indians in rural areas buy cellphones? How does it provide value to them? 2. How do wireless telecom companies in India market cellphones to such rural consumers? Is this an attractive market? 3. What general lessons can we learn from this article about marketing to
Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents t
I need help with writing a 300 word paper with the selected country being (Japan/Toyota) On my selected country, be aware of the following factors: access to information about the country, the ability to incorporate personal and professional experience and the plausibility of marketing the selected product to the country. J
Based upon the advertising objectives developed in your Learning Team Advertising Plan and Creative Brief, prepare a paper in which you develop a plan for your advertising, creative, and media strategies. Creative strategies that you will adopt to develop your campaign. A positioning statement for the campaign. Be sure
See attached file. 1. Assess Reebok's attempts to develop its brand image in China, using Yao Ming as a symbol and spokesperson. Have they done a good job? 2. What would you recommend?
1. Why is it important to identify your target market before anything else? 2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight? 3. What are your thought pertaining to Expedia vs. Priceline, Whose Media Plan to Book? 4. Yo
See attached case study: Chinese Refrigerator Maker Finds U.S. Chilly 1. Why has Haier faced difficulties in marketing its high end refrigerator in the US? How might it solve these problems?
My product is Snickers candy bar 1. An overview of distribution channel Channel levels-direct versus indirect distribution Channel organization-conventional, vertical, horizontal, and multichannel marketing system. 2. Analyze your target markets need. Explain what you know about your target market and what they want
When asked to explain its success in international marketing, the Heinz Corporation often says that although it may sell the same products in many of its foreign markets, it rarely sells them as if they were the same product. Use the concept of core benefits to explain the firm's strategy. Please provide examples also.
The Whirlpool Corporation is anxious to provide a wealth of information about its products, including direct comparisons against its major rivals, and offers the strongest warranties and customer service department in its industry. The firm has explained its policies by pointing to the fact that customers tend to experience perc
Research a print advertisement from before 1970 for a product/service that is still in existence today; and then locate a current advertisement for the same product/service. Based on the readings and your research on the two advertisements, analyze how the target market for the product/service has changed. Over the years ad
What is the difference between developing a national media plan and a local media plan?
What is Emotional Branding? When organizations begin to launch a product they conduct a SWOTT analysis to discover internal and external factors that could prevent an organization from successfully achieving their goals. Once an organization determines the lifespan of the products and services they want to implement they begin to research consumer buying patterns. Emotional Branding is an approach that marketers use to appeal to consumers thus compelling them to purchase products based primarily on emotions. The goal of a marketer is to identify consumer spending habits and to position their products or services based on the consumers purchasing behaviors and the trends in the marketplace. "The effectiveness of an advertisement depends on whether consumers remember the brand and the message, understand it, are persuaded by it and, of course, ultimately buy the advertised product" (Laskey et al. 1995).
What is Emotional Branding? When organizations begin to launch a product they conduct a SWOTT analysis to discover internal and external factors that could prevent an organization from successfully achieving their goals. Once an organization determines the lifespan of the products and services they want to implement they beg
A relevant article: http://wehner.tamu.edu/mgmt.www/v-buenger/466/Coke_and_Pepsi.pdf 1. Discuss Coke and Pepsi's current situation. 2. Discuss how Coke has been a leader in the cola wars and Pepsi a follower. 3. Discuss how Pepsi has been a leader in the cola wars and Pepsi a follower. 4. Discuss the direction of
Why is it important to have an advertising strategy? How would your strategy differ for product advertising as opposed to service advertising? Why is there a difference? Provide an example of each type of advertising.
Discussion 1 Discuss how Carnival can use its brand name to leverage business in the industry. Discussion 2 Discuss how implementing an effective CRM system at Carnival can lead to satisfied guests and repeat customers. Discussion 3 Evaluate the viability of loyalty programs in the cruising industry. Discussion 4 Di
Although we try to be optimistic and idyllic when applying marketing skills and in our way of thinking, there isn't always a positive "win-win". How do you work with a company or client in advising them if there is an idea that is not a good? How do you remain in a strategic role even when you advise against a marketing idea? In
1. Is distribution an important element of the marketing mix? What value does it add to the product? Describe one of the three major distribution strategies with an example. Discuss whether that strategy was successful, and describe an alternative strategy that might have also worked. 2. Why is it important for a supply chain
I have to develop a two-to-three page survey instrument (questionnaire) that could be used to evaluate the consumer's view of a product or service. This should be approximately 15 questions. The choice of product or service is mines. I have to define it clearly and early in the survey document. Also, have to include a short
If you were in a marketing leadership role at a product company, how might you retain control over your channels? Is control important to you if results are good? How might you ensure that your brand stays in tact? If each channel is hitting their sales numbers and goals, is there a downside?
1. Do you think Information Technology is instrumental in improving a company's performance or is it an overhead? Give your perspective using appropriate examples. Consider a company's performance with respect to the following parameters: Market share Consumer loyalty Recognition/awards 2. What makes a good brand
1) What premium-priced companies can you identify that are successful? - What premium-priced companies have you seen fail? - What justifies a premium price? - What are the risks starting your price too low? - What are the risks starting your price too high? 2) How do you determine whether you will aim to be a high-volume
1) If you were a Microsoft or auto manufacturer, justify why you would put less than perfect products in the market place. What is the strategy? Is this by design? Are you concerned about the long-term brand impact it will have? 2) GPS is one example of a product with a slow start, but the potential for a huge future. So, how
The Internet is rapidly overtaking traditional communications media as the primary, if not sole, source of information for the cohorts in Generation X and Generation Y. What are the implications for marketing-communications strategies if these trends continue?
Hello. I need help with the following: **The selected organization is STARBUCKS. My scenario: I am focusing on competing coffee companies and what attracts people to those other companies. Starbucks needs to meet the needs and demands of those consumers, whatever that may be. I see this leaning more towards price because S
Hello, I need help with (3) questions. 1. What would you try to learn about your prospective clients before expanding your company globally? What consumer behaviors would be a good fit for your company or product? Where in the world would you try to expand first? 2. Describe a situation where you've seen a company util
Write a paper in which you define marketing. Apply your interpretation of THREE researched definitions to examples of how marketing strategies and tactics create success in ONE company. Properly cite researched sources of marketing definitions used. Format according to APA standards. Include references for reference page in A
Uni Care Life & Health Insurance Company ? Write a paper in which you describe the importance of marketing research to Uni Care's Life & health organization's management team. In the paper address the following: o Define market research. o If your selected organization uses marketing research, identify the different types