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Empirical Scholarly Journal Article Critique

A reader should be able to understand your critique without having to read the original published study. Therefore, you will need to briefly summarize the study. However, your analysis must go beyond this summary! Consider the following questions in your analysis clearly, succinctly, and in your own words. Be sure to support your statements with thorough explanations and cited references.

Your critique will include the following:

1.Bibliographic Entry for the article in APA format. (Do not copy the whole reference list. Simply create a reference list entry for your article.)

2.Start with a summary of the article. This does not mean copy word for word or explain every detail. No direct quotes should be included.
1.Question being investigated and why the authors think it is interesting
2.Hypothesis being tested, and how it was operationalized (i.e., methodology: independent and dependent variables, control conditions, etc.)
3.Summary of the findings, and how the authors interpreted them
4.The conclusions presented by the authors.
The summary should be 2 pages in length.

3.Discuss the merits as well as deficits of the article:
1.Do you think that they asked the question right, and is it an interesting question?
2.Is the hypothesis testable, and does the operationalization make sense? Were the independent and dependent variables well-chosen?
3.Was the report of the findings complete and clear? Do you agree with the interpretations? Why or why not.
4.Was there enough support for the conclusions?
If you see deficits, always clarify what would be a better approach. This section of the critique should be 2- 3 pages in length

4.Making connections: Does the article add to knowledge in the field? Is it well-balanced or is there bias in the findings? Are there unanswered questions in your mind? What future research would you suggest and why?
This section of the critique should be 1 page in length

- Discuss the role of systematic data-gathering and analysis in making marketing decisions.
- Translate a marketing problem into a feasible research question.
- Develop effective research surveys and questionnaires.
- Locate and analyze external information.
- Organize and analyze internal information.
- Use effective communication techniques.


Solution Preview

The response addresses the queries posted in 1633 words with references.
// In this paper, the main emphasis is on summarize the article related with customer loyalty, customer satisfaction and profitability. Hypothesis has also equally important in this article. Thus, these hypothesis are well explained along with the role of systematic data-gathering and analysis in making marketing decisions.//


Customer satisfaction, customer loyalty is an utmost and critical task for the organization. For the successful businesses expansion, profitability is essential and is only possible when the customers are fully satisfied with the organization's policy and given quality product. In this concern, the paper will through over the different scope of organization's profitability.


In this paper, the main focus is on the profitability of the organization. It has observed that by using different hypotheses and control variables, it is easy to analyze profit of the organization. Profitability is directly linked with the customer's satisfaction and customer loyalty.


The article focuses on customer satisfaction and organization's profitability. If the customers are satisfied, it is fact that the customer loyalty is increased automatically. Thus, the profitability of the organization is the result of customer loyalty. Marketing domain is also important because the impact of customer satisfaction or customer loyalty is analyzed by this.

The role of systematic data-gathering and analysis in making marketing decision

Systematic data-gathering plays an important part in taking marketing decision. 12,000 customers of retail banking at 59 divisions were the main basis in the collection of customer satisfaction data. 73% of all households served by the banks were the main basis of the sample which was drawn from the division. Independent pricing, policies and procedures, reward, culture, etc. are maintained by these divisions. Taking right marketing decisions is essential. These marketing decisions can be made by analyzing the consistency of customer's loyalty.


In customer organization relationship, service recovery is an important aspect. It probably occurs through a centralized telephone customer service center in a local branch. Thus, only local branch is not enough to do contact with the local customers. It is beyond that, and can be captured at the division level. Both the structure of the subject bank and its organization are important for this hypothesis. Price-insensitive customers are also the basis of this hypothesis.

Thus, in this hypothesis, independent and dependent variables have their important place. Independent variables are related with those customer service centers, which are not related with local branch. Dependent variables are related with the branch which are local and situated in the nearby ...

Solution Summary

The response addresses the queries posted in 1633 words with references.