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Find an article discussing the growth in companies utilizing Business intelligence.

The purpose of this activity is to investigate a peer-reviewed, academic, scholarly journal discussing the growth in companies utilizing Business Intelligence. The article should not be more than four years old.

The object of your critique is to find an article and compare the information in the article to what you have been learning in class to this point. Critique the article in terms of how the information it contains supports or disproves material that you have learned in this course. Please include the following topics in your critique of the selected article:

A brief introduction and overview of the article.
Describe how the article either supports or disproves material in the course.
State your point of view.
Summarize your thoughts and offer suggestions in support of your opinion.

Final paper should include article link or reference, follow APA guidelines.

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The article I chose for this review is "Business Intelligence Software's Time Is Now" by Rachel King and posted in Business Week Magazine on March 9, 2009.

The article discusses how business intelligence in the food chain business is just as significant as the business operations of many of today's major companies.

The article begins with "Making smart use of that information is all the more urgent as customers dine in more often and spend less even when they eat out. Amid falling revenue, Brinker (EAT) already has resorted to cutting jobs and shutting restaurants. "At Brinker, we are not waiting for external actions to strengthen our company," Brinker CEO Doug Brooks said during an earnings conference call on Jan. 22. "We have taken considerable steps to remain competitive and position our brands for accelerated profitability once the economy eventually does improve." (King 2009)

This statement is advising us that the company is using business intelligence to assist in making its ...

Solution Summary

The solution finds an article discussing the growth in companies utilizing Business intelligence.

The purpose of this activity is to investigate a peer-reviewed, academic, scholarly journal discussing the growth in companies utilizing Business Intelligence. The article should not be more than four years old.

The object of your critique is to find an article and compare the information in the article to what you have been learning in class to this point. Critique the article in terms of how the information it contains supports or disproves material that you have learned in this course. Please include the following topics in your critique of the selected article:

A brief introduction and overview of the article.
Describe how the article either supports or disproves material in the course.
State your point of view.
Summarize your thoughts and offer suggestions in support of your opinion.

Final paper should include article link or reference, follow APA guidelines.

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See Also This Related BrainMass Solution

Business Intelligence Application

Part I

Think of an IT business process that you have had to perform in the past. How would you document this process? Document the process, in as much detail as you can, both as a checklist and as a diagram. If you needed to explain the process to another person and train them how to carry it out, would a diagram make more sense than a checklist? Why or why not?

Length: 2 pages not including title page and references. I prefer APA format.
**Please search for articles to use***

Part II

Do the following:

Read the attached three article, particularly the one titled, "Benefits, Justification and Implementation Planning of Real-Time Business Intelligence Systems".

Search for at least two additional recent (less than four years old) academic journal articles on the topic of applications of business intelligence.

Briefly summarize all the articles you considered in an annotated bibliography format.

Provide your personal assessment of the current status of research in the field (i.e., are there many such articles, indicating possibly a mature research field, only a few articles, indicating perhaps a new research area emerging, etc.).

Try to focus on a relatively narrow, such as customer behavior analysis, inventory control, marketing effectiveness, etc.

Length: 5 pages not including title page and references......please follow APA

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