Share
Explore BrainMass

Business Intelligence

Find an article discussing the growth in companies utilizing Business intelligence.

The purpose of this activity is to investigate a peer-reviewed, academic, scholarly journal discussing the growth in companies utilizing Business Intelligence. The article should not be more than four years old.

The object of your critique is to find an article and compare the information in the article to what you have been learning in class to this point. Critique the article in terms of how the information it contains supports or disproves material that you have learned in this course. Please include the following topics in your critique of the selected article:

A brief introduction and overview of the article.
Describe how the article either supports or disproves material in the course.
State your point of view.
Summarize your thoughts and offer suggestions in support of your opinion.

Final paper should include article link or reference, follow APA guidelines.

Solution Preview

The article I chose for this review is "Business Intelligence Software's Time Is Now" by Rachel King and posted in Business Week Magazine on March 9, 2009.

The article discusses how business intelligence in the food chain business is just as significant as the business operations of many of today's major companies.

The article begins with "Making smart use of that information is all the more urgent as customers dine in more often and spend less even when they eat out. Amid falling revenue, Brinker (EAT) already has resorted to cutting jobs and shutting restaurants. "At Brinker, we are not waiting for external actions to strengthen our company," Brinker CEO Doug Brooks said during an earnings conference call on Jan. 22. "We have taken considerable steps to remain competitive and position our brands for accelerated profitability once the economy eventually does improve." (King 2009)

This statement is advising us that the company is using business intelligence to assist in making its ...

Solution Summary

The solution finds an article discussing the growth in companies utilizing Business intelligence.

The purpose of this activity is to investigate a peer-reviewed, academic, scholarly journal discussing the growth in companies utilizing Business Intelligence. The article should not be more than four years old.

The object of your critique is to find an article and compare the information in the article to what you have been learning in class to this point. Critique the article in terms of how the information it contains supports or disproves material that you have learned in this course. Please include the following topics in your critique of the selected article:

A brief introduction and overview of the article.
Describe how the article either supports or disproves material in the course.
State your point of view.
Summarize your thoughts and offer suggestions in support of your opinion.

Final paper should include article link or reference, follow APA guidelines.

$2.19