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Factors that affect Persuasion & greatest influences

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What factors affect persuasion? Which factor do you think has the greatest influence on persuasion? Find one scholarly, peer-reviewed journal article published within the last 5 years on persuasion. Present a short summary and critique of the article.

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What factors affect persuasion? Which factor do you think has the greatest influence on persuasion? Find one scholarly, peer-reviewed journal article published within the last 5 years on persuasion. Present a short summary and critique of the article.

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There are many factors that affect persuasion: predisposed biases, emotions, wants, and needs . According to Gonzalez and Sells (n.d.), "In order for communication to be persuasive, the reader must accept some or all of its emotional content, and to do that, the reader must have a reason for doing so" (para. 1). There are several factors that impact persuasion, but I believe factors such as attraction, the need to conform, approval, and people are the greatest variables which impact persuasion. Anytime an individual or group is trying to appeal, induce, or influence a change in someone's attitude or ...

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