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Under Armour

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Business Strategy for Under Armour: Working to Stay on Top of Its Game

Under Armour: Working to Stay on Top of Its Game

1. Create a SWOT analysis to understand Under Armour's strengths and weaknesses. Does Under Armour have a sustainable competitive advantage? If so, what is the source? What about Under Armour's evolution and current business strategy may pose problems going forward?

2. Conduct a Value Chain analysis to identify value-creating activities.

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