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    How Companies Can Differentiate Products

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    Examine how companies can differentiate products, and analyze the role of design in differentiation.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:44 am ad1c9bdddf

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    Robert Goizueta, the former CEO of Coca Cola Corporation, once said, "In real estate it is location, location, location. In business it's differentiate, differentiate, and differentiate." Companies can differentiate in different ways. Whether it is adding a new lime flavor to their cola a new marketing campaign that targets a new audience, new ...

    Solution Summary

    The solution looks at the roles of design in differentiating products. 256 words.