Explore BrainMass

Explore BrainMass

    How Companies Can Differentiate Products

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Examine how companies can differentiate products, and analyze the role of design in differentiation.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:44 am ad1c9bdddf
    https://brainmass.com/business/branding/companies-differentiate-products-417167

    Solution Preview

    Robert Goizueta, the former CEO of Coca Cola Corporation, once said, "In real estate it is location, location, location. In business it's differentiate, differentiate, and differentiate." Companies can differentiate in different ways. Whether it is adding a new lime flavor to their cola a new marketing campaign that targets a new audience, new ...

    Solution Summary

    The solution looks at the roles of design in differentiating products. 256 words.

    $2.19

    ADVERTISEMENT