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    Capabilities in Successful Marketing in Proctor & Gamble

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    Proctor and Gamble had been very successful in its marketing and consumer packaging. Please list and explain five of their capabilities or philosophies that apply most directly in your opinion to successful marketing.

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    Proctor & Gamble (P&G) has no doubt set itself apart as a marketing powerhouse. The firm has been able to successfully come up with world-class branding initiatives that have seen it over the years grow to have a sustainable market leadership. In remaining as a global leader of consumer packaged goods, the firm utilizes and maintains at least ten capabilities and philosophies related to marketing that have helped them maintain their competitive edge within the market. Amongst them, five emerge as some of the most instrumental. These could be said to be customer knowledge, quality strategy, product innovation, manufacturing efficiency and cost cutting, and having an aggressive sales force.

    P&G has over the years realized that the knowledge of what consumers want and need is difficult as one cannot afford to be ambiguous and lack specific knowledge of what the company is attempting to sell vis-à-vis the needs and wants of the consumer. A need can only be fulfilled once it has been identified, with P&G carefully studying not only the end consumers of its products, but also its trade partners through continued marketing research as well as intelligence gathering (Kotler and Keller, 2009, p.239). Customer knowledge as brought about by a needs assessment can therefore be said to be valuable ...

    Solution Summary

    The solution gives 5 capabilities/philosophies that have led Proctor & Gamble to their commercial success in paragraph form with 849 words and 2 references.