1. . Briefly address how is Airbus able to compete with Boeing for world leadership in large commercial aircraft? Also, if Airbus were an independent firm that was not formed of an alliance, do you think it could have successfully entered Boeing's industry?
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Airbus and Yum! Brands Strategies:
Airbus is able to compete with Boeing for world leadership in large commercial aircraft since the Airbus A380 is considered as the largest passenger jet in the world which provides it with a competitive advantage over Boeing. Moreover, airbus is able to compete against Boeing because the airline was financed by government subsidies in France, Great Britain, Germany, and Spain to enter the market unlike Boeing which received a tax grant for the R & D spending. This provided Airbus with an opportunity of entering the market so that it could compete with Boeing at a strong level. The reason behind this is that airbus does not have to repay loans even if there is a flop in the aircraft which provides it with a competitive advantage over Boeing who has to repay the R& D loan (Olienyk & Carbaugh, 2011).
If airbus was an independent alliance it could have not ...
Airbus and Yum! brand strategies are examined.