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Recent merger examples and potential benefits to shareholders...

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Could you please give an example of a recent or pending merger and discuss what the potential benefits would be to the shareholders and the public at large?

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"These restaurants are operated by the Company or, under the terms of franchise or license agreements, by franchisees or licensees that are independent third parties, or by affiliates in which the Company owns a non-controlling equity interest. In each Concept, consumers can ..."

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YUM! Brands, Inc is an excellent example of a recent merger and the benefits to the shareholders is greater profits because of the multi brand synergy and expansions abroad.YUM! Brands, Inc. (YUM), incorporated in 1997, is a quick service restaurant (QSR) company with over 33,000 restaurants in more than 100 countries and territories. The Company is made up of six operating companies organized around the five restaurant concepts of KFC, Pizza Hut, Taco Bell, Long John Silver's (LJS) and A&W All-American Food Restaurants (A&W) (the Concepts). The six operating companies are KFC, Pizza Hut, Taco Bell, LJS, A&W and YUM Restaurants International (YRI). The public at large has benefited from this marketing effort .Through its five Concepts, the Company develops, operates, franchises and licenses a worldwide system of restaurants that prepare, package and sell a menu of food items. These restaurants are operated by the Company or, under the terms of franchise or license agreements, by franchisees or licensees that are independent third parties, or by affiliates in which the Company owns a non-controlling equity interest. In each Concept, consumers can dine in and/or carry out food. In addition, Taco Bell, KFC, LJS and A&W offer a drive-through option in many stores. Pizza Hut offers a drive-through option on a much more limited basis. Pizza Hut and, on a much more limited basis, KFC offer delivery service.

The Public demand for the products of the company spell volumes for the takeovers and the multi-branding strategy of the company. The Company is actively pursuing the strategy of multibranding, where two or more of its Concepts are operated in a single unit. In addition, YUM is testing multibranding options involving one of its Concepts and a restaurant concept not owned by or affiliated with YUM. As of December 27, 2003, the Company had 2,345 ...

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