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    Yum! Brand objectives

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    Purpose of setting objectives
    - Converts vision into specific performance targets
    - Creates yardsticks to track performance

    Well-stated objectives are
    - Quantifiable
    - Measurable
    - Contain a deadline for achievement

    Spell-out how much of what kind of performance by when

    Now, please review the objectives and tell me if they are measurable?

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    Purpose of setting objectives
    - Converts vision into specific performance targets
    - Creates yardsticks to track performance

    Well-stated objectives are
    - Quantifiable
    - Measurable
    - Contain a deadline for achievement

    Spell-out how much of what kind of performance by when

    Now, please review the objectives and tell me if they are measurable?
    The organizational objectives of YUM Brands include http://srdc.msstate.edu "building the best restaurant company in the world, recognizing the importance of individual restaurants in the overall company operational procedures, and satisfying customers every time". http://srdc.msstate.edu
    If we examine the first objective of YUM BRANDS that is building the best restaurant company in the ...

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