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    Branding

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    Social Media Policy Example: Amazon

    I would like to review a company's website social media policy and identify and evaluate key components of what a corporate media policy should entail.

    Social Media Strategy of On The Maps

    I need help with social media marketing for my company. I would like for an expert to do the following: Analyze our social media practices used for On The Maps Digital Marketing Company in Las Vegas. Evaluate our digital footprint across all channels. Determine what our customers search for, what devices they use, which soc

    Mind Mapping Information

    Please provide a paper (essay) in APA style, no plagiarism, 2 pages, references and citation needed. You like an iPhone produced by Apple. What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand.

    Anheuser-Busch InBev merger

    Please write a paper in APA style, no plagiarism, provide references and citation. It is necessary to use this link (all data there) https://www.sec.gov/Archives/edgar/data/310569/000095013708013472/c47434e10vq.htm Use this information to assess the amount In-Bev paid for the brands owned by AB. Going back to the article and

    Brand Blog: Franchising

    Provide 1-2 pages, no plagiarism, APA style, references and citations needed Choose a franchised brand of food operations with which you are very familiar. Assume you are going to purchase a franchise. Consider why you would choose that brand. How would you assess the value of its brand for your own business purposes? Do you

    Brand Blog Affects

    Most of you are at home, at work, or perhaps a coffee shop right now. Look around you and take note of the brands you see (maybe the soda can on your desk, or even the brand name on your computer). Think about the prevalence of brands in your life. As product categories cross your mind, consider the brands that come to mind. Do

    iPhone & AT&T : Branding

    Apple's brand franchise is extensive, but most recently we have seen wave after wave of "i-Things" (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it did so in conjunction with AT&T. Many think that inhibited the brand's growth, since AT&T had suffered from service issues. In fact, the introduction of the

    Brand Concept Structures

    Like many areas of business, branding comes with its own language. It is best not to try to memorize branding terms, but to learn them by using them in a context. A course glossary is part of the lecture document and provides you with some brief definitions of major terms. After reviewing it, read the Marketing Theory article an

    Brand recognition for Coca-Cola Advertising

    1. Choose an example of a brand whose advertising can be used globally without making big changes in the ad campaign. Explain why it works. (Close to standardized advertising)

    Brand Positioning Bulls-Eye

    Identify the US Army brand and discuss the following elements of the its positioning bulls-eye: - brand mantra (or core brand promise) - major points of parity (POP) and points of difference (PODs), vs. brand competitors - brand substantiators (reasons to believe, or RTBs) -target consumer, and -ideal consumer takeaway, if

    Apple Brand Managment

    Please provide assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple. The requirements of the project are: - An introduction about the brand (Apple) for example history, brand marketing techniques, consumers' online reviews about the brand, why is Apple a top 100 globa

    Branding: Marketing Channels, Intermediaries, and Brand Equity

    1. Southwest Airline has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model? 2 Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to

    Branding of Shampoo

    This week I need to have a facetious name for a shampoo and conditioner. Then I have to introduce the brand and come up with brand elements such as logos, slogans, symbols, trademarks, characters and packaging. I just would like a good name for a shampoo and conditioner and websites where I can find all of these brand elements

    Philips Branding and Positioning Strategies

    Brand repositioning and communications A Philips. (n.d.). Retrieved from http://businesscasestudies.co.uk/philips/brand-repositioning-and-communications/research.html#axzz2vnpaANaW Check out the following websites for information about each company and their products and services. Company profile. (n.d.). Retrieved from

    Lexus Customer loyalty

    Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is: the degree to which an individual will resist switching from one offering to another. repeat purchases. customer laziness in trying new products. the

    Brand Strategy and Product Packaging

    1. Brand Strategy: Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-end entry level brands, cash cows and flankers. Do you believe the firm has done of good job of effe

    Brand Advertising Case Study - Coca Cola

    Brand Advertising Case Study: Look at 20+ ads from Coca Cola, and systematically analyse how these ads have changed over the years. Make use of theory from at least 5-7 articles and/or books.

    Evaluating Promotion Campaigns and Pricing Strategies

    Briefly discuss the two objectives below. For each objective defend your position as to why that objective is applicable to a desired profession. 1) Evaluate a promotion campaign for a branded product 2) Evaluate the pricing strategy for a branded product

    Developing the Brand Strategy

    We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from

    Brand Repositioning

    Please explain each with at least 150 words per item along with references. The Brand is TIDE: Background 1. Brief history of the Brand 2. Marketplace Dimensions (category size, competitors, shares, etc.) 3. Current Segmentation Strategies of brand vs. competition 4. Rationale for repositioning at this time (Why?) P

    Market Potential and Brand Integrity

    1. Identify the strategic and tactical aspects of Levi's positioning exercise. 2. How risky is limiting a product's market potential for the sake of maintaining brand integrity? 3. The Levi product has not really changed since the Gold Rush days. How do you account for the phenomenal transformation to become an American icon a

    Perceptions of Branding

    View these (http://duaneeknapp.com/duane-knapp-video.php) Videos by Duane Knapp, an authority of building genuine brand, which describe the significance of branding. Then review this (http://www.traveltalkmedia.com/archives_sep21_08.html#1007) Audio (sections 7 and 8) from Knapp on the science of branding, building communi

    How Can External Employees Promote a Business's Brand(s)?

    You take a position with a well known company that promises growth potential and promotion. Three years later you have not seen any promotion or opportunity for advancement. You volunteer to take on extra projects which results in a lot of office time that is not compensated. After a year of this, there is still no promotion or