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Branding

Collecting Data

Please assist with ideas for a paper on improving brand management for an automobile company and I need help with describing: 1) Anticipated the data to be collected 2) Identify data collection tools and techniques

Assisted living center

Opening a luxury assisted living center in the foothills. 1) What is a target market? 2) What is the target market of the product or service selected? 3) What is the importance of selecting a target market? 4) What issues and questions should be considered when selecting and managing a target market

Advertising Effects on Consumers

Choose any three articles from online library resources which are relevant to the subject of advertising effects on consumers, and complete a short review of these articles. Discuss the key arguments and findings.

Factor and Influences

I have selected a frozen dinner, a 70-inch flat screen television. List, describe and explain, in two or three paragraphs: ◦Specific steps in the decision process leading up to and following the purchase; ◦Factors and influences on the purchase decision; ◦How the steps might be the same or different for your two products

Appropriate target population

Define the appropriate target population and the sampling frame in each of these situations: - The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago. - A national chain store wants to determine the shopping behavior of customers who have its store charge card. - A local TV station wa

Questionnaire Evaluation

A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preference for telephone calling cards. The questionnaire will be administered in mall-intercept interviews. By applying the principles of questionnaire design, critically evaluate the

Implications of Having an Arbitrary Zero Point in an Interval Scale

1. What are the implications of having an arbitrary zero point in an interval scale? Define your terms, and explain your response in detail. 2. Describe paired comparison scaling. What are the advantages and disadvantages of this approach? Give an example of an appropriate use of paired comparison scaling, and explain why thi

Brand Recognition

We have gotten to the point where GGI will need to start developing their brand strategy and it's important for us to know that this will probably be one of the most difficult processes in our marketing plan. Please describe a plan of action for how we will have to develop GGI's identity.

Marketing using web technologies and social media

How have web technologies (2.0 and 3.0) evolved and how has each evolution impacted how products and services are marketed?(250-350 words) What do you feel will be the most important social media marketing tool in the next decade in terms of consumer and business-to-business markets?

Gillette Manages Controversy with Spokesperson Tiger Woods

The case study question: Some of Gillette's spokespeople, such as Tiger Woods, have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity or marketing message? Explain. The solution provides a background of Gillette's "Champions" marketing campaign; which was launched prior to t

Brand Expansion

What are the risks and benefits in expanding the Disney brand in new ways?

Pricing & Integration

Read these articles. D'Innocenzio, A. (2012). J.C. Penney slashing prices on all merchandise. USA Today (January 27). Accessed 5/5/12 at http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1 Mattioli, D. (2012). How J.C. Penney was minted. Wall Street Journal (January 25).

Business Optimization in Retail Stores and Showrooms

1. a. Identify one of your favorite retail stores. b. What about the store attracts you to it? c. Can you think of anything the store has done to draw your patronage and stop you from buying on line? d. Is there anything further they could do to retain your loyalty? 2. Showrooming It has been a big problem f

Methods for Commercial Success

What methods would you suggest to assess the potential commercial success for the following new products? - A new, improved ketchup - A three-dimensional television system that took the company 10 years to develop - A new children's toy on which the company holds a patent

Distribution Strategy and Brand Loyalty

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Which products are best suited for a intensive distribution strategy and why? Provide an example of a product you buy that is always available. How does this influence your brand loyalty toward t

Preparing a Marketing Plan to Launch a New Brand

You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this web site for more information. You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your V

Branding and Positioning Strategies

Address the following Issues for MatsSoft and Apple 1. How do consumers relate to this brand? 2. Do they feel loyal? 3. What emotions are involved? (1) Briefly describe the branding and positioning strategies of Apple and MatsSoft. (2) How would you describe the brand personalities of Apple and MatsSoft. Explain why

Personal Consumer Behavior Patterns

By understanding your own behavior, you can begin to understand the psychology behind consumer behavior. The objective of this Portfolio is for you to: Develop an understanding of the factors motivating your purchases Develop an understanding of the consequences of your purchases, and Reassess and potentially ch

Appropriate Pricing Methods for Netflix and aspirin.

Compare and contrast two pricing methods and explain why you think they would be similar or different. What is the appropriate pricing method and why for branded products such as a Media Distributor (e.g. Netflix) and Aspirin.

Current Market Conditions Competitive Analysis Assignment

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitior in the product's market.

Strategic Marketing: JC Penney

Please provide at some assistance and a good running start for this..... Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry. Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors

Marketing: Distributing a Product

Answer the questions listed below, answer to each question should be at least 400 words. 1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why? 2. What types of retailers will your

Comprehensive Marketing Plan and Case Studies

Problem 1 Caninantics is a startup company whose newest invention is its product "Sallone's Universal Dog Food Dispenser." Consider the following questions related to developing a comprehensive marketing plan for Sallone's. 1. Discuss what brand elements would be most useful for differentiating your company's brand from com

Services/Pricing

What support services do buyers of your product/service want and need? (This question pertains to Red Bull Energy Drink.) Response: 500 words

Amazon.com Case Study

1. Why has Amazon.com succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What's next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

Comparative Advantage and Marketing Equilibrium

1. Your roommate is a better cook than you are, but you can clean more quickly than your roommate can. If your roommate did all the cooking and you did all the cleaning, would your chores take you more or less time than if you divided each task evenly? Give similar example of how specialization and trade can make two countries b