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Mass Marketing: Example Problem

Consider the statements "mass marketing is dead" and "mass marketing is still a viable way to build a profitable brand." Take a stand and justify one statement, supporting it with examples.

Advertising & Promotional: integrated marketing

Need help because I am having some difficulty. Can you please help me with this creative brief template. Its about "Newton: Color Me Happy running shoes" I am also asking for help with this Integrated Brand Promotion that attached. The Integrated Brand Promotion is different from the creative brief. Thanks and I appreciate your

Guerrilla Marketing Case

Hi, can you help me with this case, please? Interference Inc. (www.interference.com) offers guerrilla marketing approaches that enables brands to communicate with target consumers through guerrilla intercept, street teams, stunt and publicity events, and other high-impact creative executions. The company's case studies incl

Creative Brief Target Audience and secondary audience

Can you please help me with these questions in this creative brief template. It is based on Newton running shoe. I attached a copy of the background and objectives that I did previously just to give an idea. Thanks and I appreciate it. Creative Brief Target Audience This week, complete the Target Audience section of you

Positioning and Differentiation of Olive Oil

Can you give any example of a product or service in the Middle East market and propose new positioning? State major advantages a company can achieve by positioning & differentiation.

Segmenting Consumer and Business Markets

Can you list and discuss the major bases for segmenting consumer and business markets? Propose segmentation criteria to be used for products in different markets.

Business Plan with Financials

I need help with questions 5 through 10. Could you provide some insight on how I would accomplish answering such questions? They are attached.

Collecting Data

Please assist with ideas for a paper on improving brand management for an automobile company and I need help with describing: 1) Anticipated the data to be collected 2) Identify data collection tools and techniques

Assisted living center

Opening a luxury assisted living center in the foothills. 1) What is a target market? 2) What is the target market of the product or service selected? 3) What is the importance of selecting a target market? 4) What issues and questions should be considered when selecting and managing a target market

Advertising Effects on Consumers

Choose any three articles from online library resources which are relevant to the subject of advertising effects on consumers, and complete a short review of these articles. Discuss the key arguments and findings.

Factor and Influences

I have selected a frozen dinner, a 70-inch flat screen television. List, describe and explain, in two or three paragraphs: ◦Specific steps in the decision process leading up to and following the purchase; ◦Factors and influences on the purchase decision; ◦How the steps might be the same or different for your two products

Appropriate target population

Define the appropriate target population and the sampling frame in each of these situations: - The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago. - A national chain store wants to determine the shopping behavior of customers who have its store charge card. - A local TV station wa

Questionnaire Evaluation

A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preference for telephone calling cards. The questionnaire will be administered in mall-intercept interviews. By applying the principles of questionnaire design, critically evaluate the

Implications of Having an Arbitrary Zero Point in an Interval Scale

1. What are the implications of having an arbitrary zero point in an interval scale? Define your terms, and explain your response in detail. 2. Describe paired comparison scaling. What are the advantages and disadvantages of this approach? Give an example of an appropriate use of paired comparison scaling, and explain why thi

Brand Recognition

We have gotten to the point where GGI will need to start developing their brand strategy and it's important for us to know that this will probably be one of the most difficult processes in our marketing plan. Please describe a plan of action for how we will have to develop GGI's identity.

Marketing using web technologies and social media

How have web technologies (2.0 and 3.0) evolved and how has each evolution impacted how products and services are marketed?(250-350 words) What do you feel will be the most important social media marketing tool in the next decade in terms of consumer and business-to-business markets?

Gillette Manages Controversy with Spokesperson Tiger Woods

The case study question: Some of Gillette's spokespeople, such as Tiger Woods, have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity or marketing message? Explain. The solution provides a background of Gillette's "Champions" marketing campaign; which was launched prior to t

Brand Expansion

What are the risks and benefits in expanding the Disney brand in new ways?

Pricing & Integration

Read these articles. D'Innocenzio, A. (2012). J.C. Penney slashing prices on all merchandise. USA Today (January 27). Accessed 5/5/12 at http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1 Mattioli, D. (2012). How J.C. Penney was minted. Wall Street Journal (January 25).

Business Optimization in Retail Stores and Showrooms

1. a. Identify one of your favorite retail stores. b. What about the store attracts you to it? c. Can you think of anything the store has done to draw your patronage and stop you from buying on line? d. Is there anything further they could do to retain your loyalty? 2. Showrooming It has been a big problem f

Methods for Commercial Success

What methods would you suggest to assess the potential commercial success for the following new products? - A new, improved ketchup - A three-dimensional television system that took the company 10 years to develop - A new children's toy on which the company holds a patent

Distribution Strategy and Brand Loyalty

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Which products are best suited for a intensive distribution strategy and why? Provide an example of a product you buy that is always available. How does this influence your brand loyalty toward t

Preparing a Marketing Plan to Launch a New Brand

You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this web site for more information. You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your V