Brand versus Product
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What are the main differences between a brand and a product? How do brands and products address the needs/wants of a consumer?
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Solution Summary
This solution clarifies the difference between a product and a brand with provided examples and references.
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How does a brand differ from a product?
Every individual has certain needs or desires that may differ based on several factors. Age, culture, gender, religious beliefs and educational aptitude are all aspects that can influence the needs and desires of individuals. Apart from this, Maslow hierarchy of needs model (Shermerhorn, Hunt, & Osborn, 2008), shows that an individual has lower order and higher order needs that must be addressed in order for a person's life to have meaning. Since individual do ...
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