Explore BrainMass
Share

Explore BrainMass

    Product functionality and brand success

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Take a position between these two views: Product functionality is the key to brand success versus product design is the key to brand success. Explain

    © BrainMass Inc. brainmass.com October 10, 2019, 7:56 am ad1c9bdddf
    https://brainmass.com/business/marketing/product-functionality-brand-success-601120

    Solution Preview

    In my viewpoint, product functionality is the key to brand success. An individual buys a product to satisfy his needs. He has certain set of expectations from the product, which it must meet in order to satisfy him. No matter how great is the design, features, appeal etc, a brand would not be ...

    Solution Summary

    The solution discusses the role of product functionality in the brand success.

    $2.19