Take a position between these two views: Product functionality is the key to brand success versus product design is the key to brand success. Explain© BrainMass Inc. brainmass.com October 10, 2019, 7:56 am ad1c9bdddf
In my viewpoint, product functionality is the key to brand success. An individual buys a product to satisfy his needs. He has certain set of expectations from the product, which it must meet in order to satisfy him. No matter how great is the design, features, appeal etc, a brand would not be ...
The solution discusses the role of product functionality in the brand success.