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    Mind Mapping Information

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    Please provide a paper (essay) in APA style, no plagiarism, 2 pages, references and citation needed.

    You like an iPhone produced by Apple. What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand. What was captured in your mind map that is not captured in the brandâ s current slogan or mantra? What is missing in your mindmap that the company is trying to communicate in its slogan? Are they similar? Why or why not?

    Submit your mind map and comparison.

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    https://brainmass.com/business/branding/mind-mapping-information-628700

    Solution Preview

    Mind map

    Please provide a paper (essay) in APA style, no plagiarism, 2 pages, references and citation needed.
    You like an iPhone produced by Apple. What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality, and description words for the brand. What was captured in your mind map that is not captured in the brand's current slogan or mantra? What is missing in your mind map that the company is trying to communicate in its slogan? Are they similar? Why or why not?

    Submit your mind map and comparison.

    Introduction: As I usually do when I respond to student questions, I will begin with some introductory comments. There are several different software companies offering software that provide a systematic way to create effective mind maps. Since it is not my responsibility to point you in the direction of any company, I will encourage you to go online and explore all the different options that are available in the marketplace. Mind mapping is a method for putting all your ideas on options to solve a problem on paper, or through a software platform (Pinola, 2013). I will begin the actual work with some definitions.

    1. Mind Map: "A mind map is a visual representation of hierarchical information that includes a central idea surrounded by connected branches of associated topics," (Teaching and learning with mind maps, 2017).

    2. iPhone: iPhone is a cell-phone platform created by Apple, and first released to ...

    Solution Summary

    The response provided to the student gives information on how to develop an effective mind map strategy. Mind mapping is an advanced form of brainstorming, except in mind mapping, the individual has the tools to complete the process individually, or as a team. Mind mapping is a very good tool for a company to develop an effective methodology for finding ways to improve their branding.

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