Most of you are at home, at work, or perhaps a coffee shop right now. Look around you and take note of the brands you see (maybe the soda can on your desk, or even the brand name on your computer). Think about the prevalence of brands in your life. As product categories cross your mind, consider the brands that come to mind. Do you have a favorite in any particular product category? Coffee? Shampoo? Toothpaste? Retail store? Electronic equipment? Vehicle? What do you know about it? How did you learn the information? Why is it your favorite? What does it do for you? Have you tried its competitors for comparison? Overall, would you consider yourself someone who uses brands for utilitarian reasons or status, or for some other reason? In the Brand Blog, reflect on your branding behavior.
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According to a famous American author and entrepreneur Seth Godin, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." I agree with it because these brands that I am using today were the same ones that I have used since I was a kid.
The following are some of the things that cross my mind when it comes to branding:
• Brands play a vital role in our life and most of these brands that we use today have been a part of our childhood memories. Oftentimes, these products have been introduced to us by our grandparents, parents or relatives and we go on with our lives continuing to patronize them because we feel that we have an emotional connection with them.
• Some of these brands make life simple because they know what customers want. When we are satisfied with a product or service, that is where the connection begins. Every brand has its own set of attributes and those that make our lives easier are those that we choose to use for a long time.
• In so many ways ...
A sample blog about brand and how it affects one's life is determined. The solution is 722 words with 4 APA references.