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Sales Management: Can Blogs Help Sales? Are Blogs longterm?

Read this excerpt "Can blogs boost sales" (attached) and answer the following 2 questions at the end of the excerpt:

Do you think blogs are here to stay, or just a passing fad?
How do you think they will impact sales organizations?


Solution Preview

Blogs are here to stay, giving the common man, corporations and organizations the equivalent of the printing press. Blogs give people an opportunity to share ideas and disseminate information. Dan Hunter of Wharton states, "This is not a fad. It's the rise of amateur content, which is replacing the centralized, controlled content done by professionals." (http://knowledge.wharton.upenn.edu/article.cfm?articleid=1172). According to the same link a new blog is created every 7.4 seconds. Blogs can be used to share ideas, drive sales, discuss issues, or develop communities ...

Solution Summary

This solution addresses if blogs can boost sales based on attached excerpt, as well as if blogs are long term and how they impact a sales organization. Links and examples are given.