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Blogs & Wikis

"Blogs" or web logs provide an easy way for people to post opinions on any subject - including work-related issues or individuals. Some businesses have established their own blogs, often written by the CEO. Some companies have fired or disciplined employees for what they say on their blogs. The best way to handle these concerns is to make it clear what the boundaries and expectations of personal blogging might be. An employee blogging policy that spells out the boundaries and then a signed non-disclosure privacy agreement is the best approach. Wikis and group editable web pages, can be useful for creating agendas and revising documents and schedules. However, Wikis, like blogs, can cause difficulties in that some people may have inside knowledge not meant for publication, or others may plagiarize sources unwittingly.

Include the questions in your response:
1. Do you think all companies should establish their own blogs? Why or why not?
2. Do you think employees should be fired for what they say on their blogs? Explain.
3. What are the advantages and disadvantages of using Wikis?

Solution Preview

1. Many organizations are relying on social media to enhance their profitability. As the years progress more and more organizations are blogging for the reason that it enables the organization to share their primary objective with consumers. Blogging is a popular venue of an organizations promotional mix. Blogs are also a way for the organization to share a common interest with consumers and employees. Blogs are a great way to share new information with consumers. Blogs essentially fall within the scope of an effective message that the organization desires to distribute to external stakeholders. "Efficient organizations search for the optimal or most cost-effective promotional mix given to their marketing objectives and budgetary constraints" (Solomon, Poatsy, and Martin, 2012). Businesses depend on communication. There are many ways in which businesses communicate with consumers such as blogs, e-mail messages, informal presentations, letters, memos, text messages, etc. (Locker and Kienzler, 2008). All companies should establish their own blogs to promote the company, new ...

Solution Summary

The expert examines blogs and wikis. How plagiarized sources are unwittingly are determined.