These case study's were taken from Kotler, P. & Keller, K.L. (2012), Marketing Management. The both case studys were attached at the bottom. The questions is at the end of each case studys.
When market segmentation occurs, new distinct ways to brand existing or new products and services emerge. This emergence could ideally spawn products that have competing features when revealed to differing segment groups. What impact does this self-competition have on branding and marketing? The answer does need to be backed
1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands. 2. In a sentence or two, what is the appropriate positioning for your company's product? 3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most e
A) What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative? B) Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an exis
Provide a brief summary of the key points raised in the attached article "How Important Are Brands? A Cross-Category, Cross-Country Study". How would this article be beneficial for a Brand Manager or anyone responsible for managing the brand in a company?
Provide a brief summary of the key points raised in the attached article. How would this article be beneficial for a Brand Manager or anyone responsible for managing the brand in a company?
Provide an example of a brand that has resonated extremely well with the public. What are the factors that make a brand successful? b) Provide an example of a brand that failed miserably with the public. What are some of the contributing factors that caused that brand to fail?
What factors should a company review before deciding to go abroad? Use your company or a company with which you are familiar as an example to explain the factors.
Example of the difference between stragetical and tactile promotional decisions.
In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem. a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a malfunction of the equi
In your opinion, what are the top three new brands that are most appealing and least appealing to you or your family?
1) Do you consider private labels as brands such as Walgreens, large grocery chains or department stores? Why or why not? 2) Do you consider private labels as brands such as large grocery chains, drug stores, or big box retailers? Are you loyal to any of their brands?
I need some help getting started on the following: Please consider the three listed brand extension below, and explain why they failed, and also why they were inappropriate and/or in effective. 1. Sylvestor Stallone's Company Instone: High Protein Pudding 2. Harley Davidson Cake Decorating Kit 3. "Heinz: All Natural Cl
Eli Lily holds the patent to Prozac. !n 1996, Barr Laboratories challeneged Lili's patent. In 1999 U.S District Judge Barker held in favor of Liliy. Lily reduced its expenditure on direct-to-consumer advertising that same year on Prozac from 37.5million to just 151,000, while raising the expenditure on detailing to physicians fr
1. Gray marketing; is it a trademark issue, a pricing issue, or a distribution issue? 2. The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products" Is it appropriate to equate the two? Are the arguments by this industry coalitio
As a brand manager for a food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. How would you approach this challenge and then outline this new distribution channel.
BMW and it's Emotional Marketing Strategies Analyze three current ads or commercials for BMW, in terms of brand equity. Do the ads or commercials use the advertising concept model "Hierarchy of Effect" and/or do they use persuasion with the "Elaboration Likelihood" model? 1. Describe the three ads or commercials a
Select a company that has several product divisions that will be easy to track for the remaining of the course. I select Proctor and Gamble and the product is Charmin Ultra Soft. Write a product market analysis (3 - 4 page) analysis how the product is being placed in the market. The following companents should be included: a
Perform primary buyer research for Budweiser. Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.) Please include: 1. Data Collection. Describe the data collection proce
Consider the following scenario. Be sure to reference the resources in your own research. Your business is a computer manufacturing company. The business is set up internationally to take advantage of the technical skills and lower tax structures and costs of labor in multiple countries. The computer case, keyboard, and mouse
Compile all past information adding marketing strategies: 1. Write an executive summary of your marketing plan. 2. Provide the company's mission statement and company introduction. 3. Provide the company's branding, pricing, and distribution plan. 4. Provide the IMC and customer satisfaction plan. 5. Provide the followin
- THE CHOSEN BRAND: Identify 1 well-known brand, and describe what draws you to that brand. You must analyze your own brand behavior using concepts from this week's readings and lectures. - THE COMPETITION: Describe a major competitor of the brand, and compare the 2 brands in terms of positioning. - Are they positioned dif
Assume you have been given $100 and asked to buy a pair of denim jeans. Outline the steps in the consumer decision making process that you would go through. Make reference to the influences (social, psychological and situational) that would impact on your decision. (You may keep the change or add in some money).
Understanding consumer behavior on how brands are perceived is critical to a successful market. As such, please address the following: As an employee of a multi-national corporation, you have successfully test marketed a new product in the US. Within the next few months you will test market the product in the South American
Explain why a company uses public relations to promote a company's image. If you work in a marketing department for a company, how will you plan for public relations and publicity?
I'm am doing a paper on Walgreens Pharmacy and CVS pharmacy. I'm stuck with these two parts. Please include references. -Identifies two existing health care organizations in the same discipline. Which are Walgreens and CVS. -Compares and contrasts the organizations' positioning and differentiation strategies.
During an introductions of a business meeting in germany, you want to break the ice by asking "Wie geht's?" and insisting that everyone call you by your first name. Speculate as to the reaction. Compare and contrast an international marketer's home pages for presentation and content; for example, Coca-Cola (http://www.coca-c
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling). Define each and discuss the pros and cons of the individual elements. Application to Product/Service Provide a quick overview of the product or se
PART 2: Secondary Research in the Databases Johnson and Johnson by proctor and gamble. Research the brand (Johnson and Johnson) using its Web site and articles from the internet to address how the brand does the following: Identifies market segments and targets Developed its brand equity over time Positions itself in
Visit the two types of retail organization type A (Auto dealership) and type B (Coffee shop) Compare and contrast the staffing requirements of the two organizations you visited. Address the following in your paper for each retail organization you visited: -Provide the name of the retail organization. -List the various jobs
Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies. - Describe the current approach being used and label/ identify the strategies using the key concepts from the course that refer to communication and distribution strategies. - Conclude with 2 suggestions/ideas you have, one f