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Branding

Marketing and Research Problems

In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem. a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a malfunction of the equi

Private Labels, Large Grocery Chains, or Departments Stores

1) Do you consider private labels as brands such as Walgreens, large grocery chains or department stores? Why or why not? 2) Do you consider private labels as brands such as large grocery chains, drug stores, or big box retailers? Are you loyal to any of their brands?

Brand Extension Disasters

I need some help getting started on the following: Please consider the three listed brand extension below, and explain why they failed, and also why they were inappropriate and/or in effective. 1. Sylvestor Stallone's Company Instone: High Protein Pudding 2. Harley Davidson Cake Decorating Kit 3. "Heinz: All Natural Cl

Gray Marketing

1. Gray marketing; is it a trademark issue, a pricing issue, or a distribution issue? 2. The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products" Is it appropriate to equate the two? Are the arguments by this industry coalitio

Distribution Channel

As a brand manager for a food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. How would you approach this challenge and then outline this new distribution channel.

A look at BMW and the advertising concept models used

BMW and it's Emotional Marketing Strategies Analyze three current ads or commercials for BMW, in terms of brand equity. Do the ads or commercials use the advertising concept model "Hierarchy of Effect" and/or do they use persuasion with the "Elaboration Likelihood" model? 1. Describe the three ads or commercials a

Several product divisions to track for the remaining of the course

Select a company that has several product divisions that will be easy to track for the remaining of the course. I select Proctor and Gamble and the product is Charmin Ultra Soft. Write a product market analysis (3 - 4 page) analysis how the product is being placed in the market. The following companents should be included: a

Branding/Buyer Behavior Survey for Budweiser

Perform primary buyer research for Budweiser. Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.) Please include: 1. Data Collection. Describe the data collection proce

Value creation through marketing and sales strategies

Consider the following scenario. Be sure to reference the resources in your own research. Your business is a computer manufacturing company. The business is set up internationally to take advantage of the technical skills and lower tax structures and costs of labor in multiple countries. The computer case, keyboard, and mouse

Compiling All Past Information Adding Marketing Strategies

Compile all past information adding marketing strategies: 1. Write an executive summary of your marketing plan. 2. Provide the company's mission statement and company introduction. 3. Provide the company's branding, pricing, and distribution plan. 4. Provide the IMC and customer satisfaction plan. 5. Provide the followin

Brand Behavior

- THE CHOSEN BRAND: Identify 1 well-known brand, and describe what draws you to that brand. You must analyze your own brand behavior using concepts from this week's readings and lectures. - THE COMPETITION: Describe a major competitor of the brand, and compare the 2 brands in terms of positioning. - Are they positioned dif

Buying Jeans - Marketing analysis

Assume you have been given $100 and asked to buy a pair of denim jeans. Outline the steps in the consumer decision making process that you would go through. Make reference to the influences (social, psychological and situational) that would impact on your decision. (You may keep the change or add in some money).

Consumer Behavior Differences in Various Regions

Understanding consumer behavior on how brands are perceived is critical to a successful market. As such, please address the following: As an employee of a multi-national corporation, you have successfully test marketed a new product in the US. Within the next few months you will test market the product in the South American

Public Relations and Marketing

Explain why a company uses public relations to promote a company's image. If you work in a marketing department for a company, how will you plan for public relations and publicity?

Marketing Walgreens and CVS

I'm am doing a paper on Walgreens Pharmacy and CVS pharmacy. I'm stuck with these two parts. Please include references. -Identifies two existing health care organizations in the same discipline. Which are Walgreens and CVS. -Compares and contrasts the organizations' positioning and differentiation strategies.

Cultural Environment: International Marketers

During an introductions of a business meeting in germany, you want to break the ice by asking "Wie geht's?" and insisting that everyone call you by your first name. Speculate as to the reaction. Compare and contrast an international marketer's home pages for presentation and content; for example, Coca-Cola (http://www.coca-c

Aspects of Integrated Marketing Communication (IMC)

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling). Define each and discuss the pros and cons of the individual elements. Application to Product/Service Provide a quick overview of the product or se

Johnson and Johnson from the makers of proctor and gamble

PART 2: Secondary Research in the Databases Johnson and Johnson by proctor and gamble. Research the brand (Johnson and Johnson) using its Web site and articles from the internet to address how the brand does the following: Identifies market segments and targets Developed its brand equity over time Positions itself in

Current Integrated Communication and Distribution Strategies

Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies. - Describe the current approach being used and label/ identify the strategies using the key concepts from the course that refer to communication and distribution strategies. - Conclude with 2 suggestions/ideas you have, one f

Brand Extension Products

Choose a product and discuss how you would create a brand extension of that product. Include your rationale for the brand extension.

Target Market and Positioning

This solution describes the process of choosing a target market and highlights the factors that play a role in such decisions. The topic has been explained with the example of an online hat store. Considering the nature of product and the business model of an online store, how target market decision should be made.

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

Branding Strategy for A New Product

Branding strategy for a product called LiveFace. It should include a description of the brand elements and equity and how you intend to go about building them. Identify the branding strategy that is most suitable for the product or service; what combination of name, logo, looks and other intangibles are you going to put to