Athletes in Scandal and their Endorsement Deals
Not what you're looking for?
Should companies that use professional athletes to endorse their products drop athletes who become involved in personal scandals? Use Lance Armstrong as an example. Please answer in 3 pages.
Purchase this Solution
Solution Summary
The solution discusses athletes in scandal and their endorsement deals.
Solution Preview
Yes, companies should definitely drop such athletes that get involved in personal scandals, especially those scandals that ruin the public image of the athlete or put a dent on the professional accomplishments of the athlete. The companies should drop them because they have chosen such athletes on the premises that such athletes are role models for society and their association with the company's brand and products would help in leveraging on their positive image, reputation and goodwill among the target customers. The company's main criteria for selection of these athletes as their brand ambassadors is the perceived position of these athletes in the eyes of the target customers.
If such ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
Recent Feedback
- "Thank you. "
- "Thank you"
- "Thank you. I got 20/20 last week for my discussion you help me out with."
- "Thank you. Great Job. "
- "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.