Discuss the context of sports in contemporary society and business through an analysis of the historical and cultural evolution of the sports industry and enterprise.© BrainMass Inc. brainmass.com October 17, 2018, 11:21 am ad1c9bdddf
Sports have evolved from athletic contests to big business. The sports industry is estimated to range "from $25 to 50 billion dollars depending on you calculate the size of the industry" (Bevilaqua, 2010). Sports have evolved to include right holders, broadcasters, facilities, promoters, buyers/sponsors, agents, athletes, and event management. Consider the growth of the various sports leagues and International Olympic Committee. Each of these organizations own and control competitions, and have developed their value to television broadcasters. Broadcasters package and promote events, utilizing advertisers as a form of revenue. Facilities have changed a great deal, evolving from city stadiums to large scale interactive facilities like A T & T park where children can slide down a giant Coke bottle and spectators can eat $15 gourmet hamburgers. To fill the stadium teams have morphed into variable pricing for tickets. Promoters create their own events and this has been especially popular, as the world has become flatter: the X games, the Ironman, and MMA have been developed as a result of greater visibility and hard promotion. Sponsors promote at events: Gatorade tanks are on hand at every football game and it is rare that one doesn't see a Nike swoosh or similar marking on athletes.
Greater visibility through television and Internet has caused sports to have a bigger audience. The World Series was first broadcasted in 1949 when ...
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PepsiCo & Strategy, Industry Lifecycle, Hofstede's 5 Factors, Outback International Expansion
Please, I really need your help. Can you please help me with these sets of questions? Thanks in advance and I truly appreciate it.
1. In looking at the industry in which you currently work, which life cycle stage do you think it is in at the present time? What do you see happening that could move it into the next stage? Provide a rationale for your thoughts. (Note that this question is changed from the one in your weekly materials)
2. Perform some research on the web, and outline the evolution of PepsiCo from 1970 forward. How has their portfolio changed over the years (include the Pepsi-Cola Bottling Group in the portfolio)?
3. In your web research for Prompt 1, you will notice that PepsiCo's portfolio has included (or currently includes) such companies as Wilson Sporting Goods, North American Van Lines, Frito-Lay, Taco Bell, KFC, Pizza Hut and Quaker Oats. Discuss how PepsiCo's corporate strategy has evolved.
4. Research Outback Steakhouse on the web: Have they pursued their international strategy? How did they approach it? How successful has this strategy been?
5. Given that the US has been described as the "melting pot" of the world, do you think Hofstede's five factor assessment of our culture is accurate? Sustainable? Why?View Full Posting Details