Discuss the context of sports in contemporary society and business through an analysis of the historical and cultural evolution of the sports industry and enterprise.© BrainMass Inc. brainmass.com December 20, 2018, 10:42 am ad1c9bdddf
Sports have evolved from athletic contests to big business. The sports industry is estimated to range "from $25 to 50 billion dollars depending on you calculate the size of the industry" (Bevilaqua, 2010). Sports have evolved to include right holders, broadcasters, facilities, promoters, buyers/sponsors, agents, athletes, and event management. Consider the growth of the various sports leagues and International Olympic Committee. Each of these organizations own and control competitions, and have developed their value to television broadcasters. Broadcasters package and promote events, utilizing advertisers as a form of revenue. Facilities have changed a great deal, evolving from city stadiums to large scale interactive facilities like A T & T park where children can slide down a giant Coke bottle and spectators can eat $15 gourmet hamburgers. To fill the stadium teams have morphed into variable pricing for tickets. Promoters create their own events and this has been especially popular, as the world has become flatter: the X games, the Ironman, and MMA have been developed as a result of greater visibility and hard promotion. Sponsors promote at events: Gatorade tanks are on hand at every football game and it is rare that one doesn't see a Nike swoosh or similar marking on athletes.
Greater visibility through television and Internet has caused sports to have a bigger audience. The World Series was first broadcasted in 1949 when ...
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