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Distribution Strategy and Brand Loyalty

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According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.

Which products are best suited for a intensive distribution strategy and why?

Provide an example of a product you buy that is always available. How does this influence your brand loyalty toward the product?

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Solution Summary

Provides examples of products that are best suited for intensive distribution strategy.

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Intensive distribution strategy is used in situations wherein a company wishes to have a wider market coverage for its products. Such products are typically those products that consumers buy frequently or buy in different locations, such as snacks, soft drinks, soaps and ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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