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Mercedes Benz: a brand that has a strong likelihood of remaining an advantage

Several companies use their brand as a competitive advantage. From a global standpoint, name a brand (other than Coca-Cola) that has a strong likelihood of remaining a source of advantage in the twenty-first century? Why? What effects does the Internet's capability have on this brand and what should the owner of the brand do i

Assessing Marketing Opportunities - Buyer's Characteristics

Assignment Type: Discussion Board Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. 1. Explain how a buyer's characteristics will influence consumer buying behavior. Next, let us apply what we have learned. Choose a t

Coca-Cola Advertising

What do you or I or anyone need to be informed about regarding Coke? Personally, as a card-carrying member of the Human Race since the 60's, I am as informed as I will ever need to be about Coke. Coke mass-markets, so there is no new or targeted market to entice. There is probably not a sole in the world who does not

Strategy for Developing Relationships with Customers

We all understand the importance of keeping customers happy. After all, brand loyalty does drive customer retention and repurchase and therefore increases a company's revenues. Select a company that you think has a good strategy for developing relationships with their customers.I would like my company to be Walmart. Des

Effective corporate naming events or campaigns

Look at various specific corporate naming events or campaigns by selecting two naming events or campaigns that were effective and two that were not. (i.e., naming a stadium, sponsoring a sporting event, etc.). Companies often use sponsorship or big name personalities to help drive their brand image. What are the benefits and

Advertising Concept

A. What is advertising? How does it differ from marketing? How does your company, or a company that you know well, use advertising? Give a real world example. b. How does advertising to consumers differ from advertising to businesses? Why? How might they be the same? c. Historically, how has advertising affect

Do Customers have a Relationship with Brands?

Questions/Tasks - Susan Fournier (1998) argues that customers have relationships with brands. Do Customers have relationships with Brands? Yes or No? Defend your position. Either way, if they have relationships or do not have relationships with brands, so what? In order to answer these questions and complete these tasks,

Media research, rating systems, IMC campaigns, traditional media

1. Discuss various rating systems and media research useful for an IMC campaign. 2. Compare and contrast IMC campaigns for similar products...choose a product line and compare the campaigns. What was the most effective part of the campaign...the least effective and why? 3. Compare traditional media outlets (magazine, ne

New Healthy Fish Sandwich

1. Marketing Plan: Phase I Paper a. Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructor's approval of your product or service before beginning this project. Introduction 1) An overview o

Healthy Choice IMC

Integrated Marketing Communications Plan for Healthy Choice. I need assistance with: ***Create - 2 Communication Tactics for Healthy Choice product. **Please be unique. **1-2 pages

Develop a Research Proposal

Scenerio: In 1994, Eric Thornton founded Harley Health, Inc. (HHI) taking personal treadmills to an affordable level with professional gym-quality appeal. The mechanical technology in production has made the product more cost-efficient, but the equipment is still priced too high. Eric wants to figure out ways to pass the saving

Product Strategy and Pricing: discuss emotional advertising

Devise your own story that fits in one of the categories below. It needs to have a marketing focus, but the topics are broad and can reflect your own taste. It can be written in 1st or 3rd person. Topic Category: Select One Controversy in Ads Lifestyle Campaigns Target Marketing The Global View Emotional Advertis

Identifying Types of Analyses Marketers Use

Identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Compare the strengths and weaknesses of each method and assess the different types of marketing analysis required to develop a marketing strategy.

Purpose and Value Integrated Marketing Paper

Prepare a 700-1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign. If the company has an integrated marketing plan, what value does it add? If the company doesn't have an integrated marketing p

Ben and Jerry's Ice Cream

With the idea of Developing a product launch plan for Ben and Jerry's Icream: Domestic for Australia and International for Guam: Give information on the following items 1. Product description 2. Product positioning 3. Targeting 4. Market needs 5. Market potential and market growth

Ben and Jerry's Ice Cream

With the idea of Developing a communications plan for marketing Ben and Jerry's icecream in Australia (Domestic) and Guam (internationally): o Evaluate factors involved in developing and managing an effective marketing communications plan for Ben and Jerry's Icecream. o Evaluate advertising and promotion programs for Be

Brands in the marketplace

Provide a solution to the following problem. Provide at least 100 words. Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, "all brands have their day." Their rationale is that all brands, in some sense, have a finite life and cannot be expected to be leaders forever. Other

Mass Marketing is Dead versus Mass Marketing

With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts?some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market. Take a posit

References about Comcast's brand loyalty

Select a Company you think has a good strategy for developing relationships with their customers. The company I wanted to use is Comcast. Following is the assignment. I need references. I will get additional strategies from my text. We all understand the importance of keeping customers happy. After all, brand loyalty does

Factors in Consumer Purchasing Decisions

What are some factors that influence consumer purchasing decisions? Which do you believe are most important? What are some ways markets can be segmented? How do firms decide which market segments to target?

Marketing Plan Elements

What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?

Yield and Return in Marketing

A company must decide what information it is going to use to give it the greatest advantage. If there are several factors to be considered, which of these can easily be incorporated and yield the most immediate return. In health care supplies, we are constantly introduced to the same product that has been slightly enhanced by

Geek Squad Sales-Plan

Sales Plan Report- I'm writing a 2,200 word paper on Best Buy Geek Squad service and require some assistance. Please provide the following: 1).Executive summary- 300+ words 2).Sales Forecast (chart with assumptions) preferably in excel but I'm not picky  Please provide references and cite references in text, APA

Apple Computers

Based on any organization of your choice: ? Discuss how non-sales business functions affect the sales function for the organization. ? Discuss, and give examples, of how the sales functions of your selected organization are impacted by other non-sales business activities. ? Discuss how all of the functions within an organiz