I need help with the following assignment... i) Choose a product that is an end consumer product, not a business-to-business (b2b) product. Some examples of brands or products that you could be the brand managers or marketing managers of include Disneyworld (Orlando, FL), Diet Pepsi, Chevrolet Impala, Mary Kay Cosmetics, Krispy
For a new product to be successful, it must have a significant point of difference from its competitors. Think of a successful new product and discuss its significant points of difference. Is this point what makes the product successful? What else makes this product successful? Have you or would you buy this product? Why or why
Compare online versus traditional branding elements. In what ways do their marketing approaches differ? In what ways are they the same? Provide examples. response is 318 words
Describe any significant changes in cultural values in the last five years that have come to your attention. How might these changes affect the consumer purchase decision process? How might a manager of a convenience store serving a multicultural population increase traffic through the store? Identify some of the cultural di
1. In your own words, provide a clear explanation of brand equity and why it is or it is not always advisable to create brand equity. Present a good or service that has little or no brand equity. Why do you think that product has low brand equity? Is it the nature of the product or a poor marketing strategy? Defend your position
How does advertising and branding add value to products? Why do name brands sell for higher average prices than generics? How does new technology add value to existing products? 227 words
Brand building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line. PART 1: Primary Research and Text Application Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or h
Using the concepts of "Over" and "Under" pricing: Give an example of both a product which you felt was â??under-pricedâ? (relative to what you were willing to pay), explaining why you felt it was under-priced, AND a product you felt was â??over-pricedâ? (relative to your valuation of it) but you paid for it anyway.
I. Defines and describes how marketing's impacts society, its benefits and detriments, related ethical issues, and concerns. 2. Also, what are the positive and not so positive things in marketing. 3. Present a general consideration of how marketing affects society, and conversely the implications of societal and ethical c
Assignment: Development and Pricing for High-Technology Products Research the marketing and branding strategies used for the high-technology product you selected. (Spark Nano Real-time GPS tracker) Summarize your research. Address innovations in marketing strategy that have stemmed from the development of technological pro
Chose (1) a product (good or service), (2) an organization, or (3) a person that seems to exhibit highly positive brand equity and include the following information in your analysis: 1. Name and describe the brand. Concentrate on the brand, not the product. What is its physical appearance? How is it affixed to th
Urban Outfitters 1. Explain why Sear or Wal-mart cannot effectively create a trendy counterculture image. 2. Could the big box stores sell merchandise identical to Urban Outfitters?Explain your answer. 3. Identify at least three reasons why exclusivity is valuable. 4. Senk says that shopping is largely entertainment. DO you
This question involves thinking about the meaning that brands have for consumers, the roles brands play, and the views customers have of brands developed through marketing and non-marketing influences. Write a paper addressing the following question: In her 1998 paper, Susan Fournier argues that customers have relationship
Please answer the following questions, and provide references. 1. Recommend what Amazon should do to protect its brand. 2. Recommend what Barnes & Noble and Borders should do to recapture some of their online market share. 3. At one time Dell sold computers exclusively online, now the same computers are available in
- Main theme/purpose - Research questions/Hypotheses - Background literature to support research - Methodology - Results/Discussion (i.e., conclusions drawn by the author(s) and important points made by the author(s) - Significance of study/future areas of study - Your assessment of how the information would be relevant
Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribution would be preferred and some circumstances when indirect distribution would be the choice.
Think about the meaning brands have for consumers, the roles brands play, and the views customers have of brands developed through marketing and non-marketing influences.
Think about the meaning brands have for consumers, the roles brands play, and the views customers have of brands developed through marketing and non-marketing influences. In her 1998 paper Susan Fournier argues that customers have relationships with brands. 1. Explain what Fournier means by "having a relationship" with a
Identify the potential price strategies that should be used for the product or service. response gives 14 potential strategies and explains them all.
marketing: What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Use AT&T as an example to show how this works.
What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Discuss how three of these conditions apply to AT&T as an example.
Select a product, which is Red Bull drink, and analyze the thinking presented in marketing campaigns and media coverage around that issue or product. What evidence of creative thinking can you find? Identify how logical thinking is used or abused. What logical fallacies can you find? Prepare an outline which must include,
Within the assignment we are recommended to include the following: ? Situation analysis ? Marketing objectives ? Strategies ? Tactics ? Financial considerations ? Timetable for implementation I have an idea along the lines of marketing my own t-shirt company is this considered a hypothetical marketing plan since t-shirts
Marketing Plan for Guitar Hero Brand. It should be followed this outline i. Executive Summary ii. Current Situation and Trends iii. Performance Review iv. Key Issues v. Objectives vi. Marketing Strategy vii. Action Plan viii. Profit and Loss Statement ix. Controls x. Contingency plans xi. Sources
Product positioning and value statement: why were these statements selected and how do they relate to the promotion message.
Develop an IMC Plan based on the AdSim product. Tactical plan Branding Objectives Goals Plans Budget allocation Quantifiable and non-quantifiable tools Advertising Objectives Goals Plan Budget allocation Media selection Sal
You are the marketing director of a bicycle manufacturing company in a start-up situation. Your marketing goals for this initial period are to promote the desired company image, facilitate communication with consumers, and keep track of products, customers, and services. Your company can only afford to use three electronic mark
1) Identify the major types of retailers, 2) discuss some of the key marketing decisions that must be considered in the retailing environment, and 3) provide an example of a strong retail operation.
What are the benefits of using IMC to build the company's brand? See scenario below for the details... Branding Scenario: Parker Global Scientific Inc. Parker Global Scientific, Inc., (PGS) is an international Fortune 500 manufacturer and distributor of laboratory equipment and supplies based in Chicago, Illinois. PGS has
View several of those representing consultants and agencies offering products and services to support marketing implementation. Enter the phrase 'marketing implementation' into your search engine and pick 3 websites that answer the following question: What role, if any, can external agencies play in developing effective marke
What is your personal definition of branding? How has the continued growth in the number of brands to choose from affected the brand-building process? Which steps in the brand-building process have the most effect on you as a consumer?
Describe the process that Coca Cola uses to build its brand. Include possible reasons why the company has or has not been successful in establishing its brand.