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What else makes this product successful? Have you or would you buy this product?

For a new product to be successful, it must have a significant point of difference from its competitors. Think of a successful new product and discuss its significant points of difference. Is this point what makes the product successful? What else makes this product successful? Have you or would you buy this product? Why or why

Significant changes in cultural values in the last five years

Describe any significant changes in cultural values in the last five years that have come to your attention. How might these changes affect the consumer purchase decision process? How might a manager of a convenience store serving a multicultural population increase traffic through the store? Identify some of the cultural di

Brand Equity

1. In your own words, provide a clear explanation of brand equity and why it is or it is not always advisable to create brand equity. Present a good or service that has little or no brand equity. Why do you think that product has low brand equity? Is it the nature of the product or a poor marketing strategy? Defend your position

Advertising and branding add value to products

How does advertising and branding add value to products? Why do name brands sell for higher average prices than generics? How does new technology add value to existing products? 227 words

Examination of Strong Brand Equity & Loyalty at Nike

Brand building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line. PART 1: Primary Research and Text Application Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or h

Over and Under Pricing - Discussion

Using the concepts of "Over" and "Under" pricing: Give an example of both a product which you felt was â??under-pricedâ? (relative to what you were willing to pay), explaining why you felt it was under-priced, AND a product you felt was â??over-pricedâ? (relative to your valuation of it) but you paid for it anyway.

Marketing Impacts on Society

I. Defines and describes how marketing's impacts society, its benefits and detriments, related ethical issues, and concerns. 2. Also, what are the positive and not so positive things in marketing. 3. Present a general consideration of how marketing affects society, and conversely the implications of societal and ethical c

Development and Pricing for High Technology Products

Assignment: Development and Pricing for High-Technology Products Research the marketing and branding strategies used for the high-technology product you selected. (Spark Nano Real-time GPS tracker) Summarize your research. Address innovations in marketing strategy that have stemmed from the development of technological pro

Brand Equity

Chose (1) a product (good or service), (2) an organization, or (3) a person that seems to exhibit highly positive brand equity and include the following information in your analysis: 1. Name and describe the brand. Concentrate on the brand, not the product. What is its physical appearance? How is it affixed to th

Urban Outfitters Marketing Case Study

Urban Outfitters 1. Explain why Sear or Wal-mart cannot effectively create a trendy counterculture image. 2. Could the big box stores sell merchandise identical to Urban Outfitters?Explain your answer. 3. Identify at least three reasons why exclusivity is valuable. 4. Senk says that shopping is largely entertainment. DO you

Customers have relationships with brands?

This question involves thinking about the meaning that brands have for consumers, the roles brands play, and the views customers have of brands developed through marketing and non-marketing influences. Write a paper addressing the following question: In her 1998 paper, Susan Fournier argues that customers have relationship

Article Review

- Main theme/purpose - Research questions/Hypotheses - Background literature to support research - Methodology - Results/Discussion (i.e., conclusions drawn by the author(s) and important points made by the author(s) - Significance of study/future areas of study - Your assessment of how the information would be relevant

Thinking presented in campaigns and media for Red Bull

Select a product, which is Red Bull drink, and analyze the thinking presented in marketing campaigns and media coverage around that issue or product. What evidence of creative thinking can you find? Identify how logical thinking is used or abused. What logical fallacies can you find? Prepare an outline which must include,

Hypothetical Marketing Plan

Within the assignment we are recommended to include the following: ? Situation analysis ? Marketing objectives ? Strategies ? Tactics ? Financial considerations ? Timetable for implementation I have an idea along the lines of marketing my own t-shirt company is this considered a hypothetical marketing plan since t-shirts

Marketing Plan for Guitar Hero Brand.

Marketing Plan for Guitar Hero Brand. It should be followed this outline i. Executive Summary ii. Current Situation and Trends iii. Performance Review iv. Key Issues v. Objectives vi. Marketing Strategy vii. Action Plan viii. Profit and Loss Statement ix. Controls x. Contingency plans xi. Sources

Electronic marketing for Cycle Manufacturing.

You are the marketing director of a bicycle manufacturing company in a start-up situation. Your marketing goals for this initial period are to promote the desired company image, facilitate communication with consumers, and keep track of products, customers, and services. Your company can only afford to use three electronic mark

Marketing question (branding): Parker Global Scientific Inc.

What are the benefits of using IMC to build the company's brand? See scenario below for the details... Branding Scenario: Parker Global Scientific Inc. Parker Global Scientific, Inc., (PGS) is an international Fortune 500 manufacturer and distributor of laboratory equipment and supplies based in Chicago, Illinois. PGS has

External agency assistance in developing effective marketing

View several of those representing consultants and agencies offering products and services to support marketing implementation. Enter the phrase 'marketing implementation' into your search engine and pick 3 websites that answer the following question: What role, if any, can external agencies play in developing effective marke

What is your personal definition of branding?

What is your personal definition of branding? How has the continued growth in the number of brands to choose from affected the brand-building process? Which steps in the brand-building process have the most effect on you as a consumer?