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MBA level marketing case - Cabo San Viejo and questions

Hi there: There involves reading a case and answering some questions. There's not too many calculations-- mostly good marketing ideas with logical thinking and data and marketing strategies to back up your answers. The case is: “Cabo San Viejo: Rewarding Loyalty” by Youngme Moon and Gail J. McGovern Harvard Business

Smith Systems Consulting: assumptions and constraints

Based on the Smith Systems scenario below, answer the following questions: What are some possible solutions to the scenario? What are your assumptions and constraints? Can you let them go? What are some best case solutions? ---------- Smith Systems Consulting (SSC) is a B2B provider of web and business application services

Functional Area Interrelationships

Hi! I need assistance with the following: Select one organization of the Virtual Organizations from the Web site. Write a 350-400 word response in which you complete the following: *The selected Virtual Organization is Kudler Fine Foods. -Identify and provide an example of the use of lateral collaboration and vertical c

Value Assignment Alignment Degree

Hi! I need help with the following assignment: *The selected organization is Disney World. Analyze the individual values and the organization's values as reflected by the organization's plans and action. Include the following: -Analyze the degree of alignment between the organization's stated values and the organization

International Marketing Research for high-end exercise equipment for Eric

Details: Eric has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet. Select a region of the world (not North America) where you feel a market for high-end exercise equipment e

Mercedes Benz: a brand that has a strong likelihood of remaining an advantage

Several companies use their brand as a competitive advantage. From a global standpoint, name a brand (other than Coca-Cola) that has a strong likelihood of remaining a source of advantage in the twenty-first century? Why? What effects does the Internet's capability have on this brand and what should the owner of the brand do i

Assessing Marketing Opportunities - Buyer's Characteristics

Assignment Type: Discussion Board Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. 1. Explain how a buyer's characteristics will influence consumer buying behavior. Next, let us apply what we have learned. Choose a t

Coca-Cola Advertising

What do you or I or anyone need to be informed about regarding Coke? Personally, as a card-carrying member of the Human Race since the 60's, I am as informed as I will ever need to be about Coke. Coke mass-markets, so there is no new or targeted market to entice. There is probably not a sole in the world who does not

Strategy for Developing Relationships with Customers

We all understand the importance of keeping customers happy. After all, brand loyalty does drive customer retention and repurchase and therefore increases a company's revenues. Select a company that you think has a good strategy for developing relationships with their customers.I would like my company to be Walmart. Des

Effective corporate naming events or campaigns

Look at various specific corporate naming events or campaigns by selecting two naming events or campaigns that were effective and two that were not. (i.e., naming a stadium, sponsoring a sporting event, etc.). Companies often use sponsorship or big name personalities to help drive their brand image. What are the benefits and

Advertising Concept

A. What is advertising? How does it differ from marketing? How does your company, or a company that you know well, use advertising? Give a real world example. b. How does advertising to consumers differ from advertising to businesses? Why? How might they be the same? c. Historically, how has advertising affect

Do Customers have a Relationship with Brands?

Questions/Tasks - Susan Fournier (1998) argues that customers have relationships with brands. Do Customers have relationships with Brands? Yes or No? Defend your position. Either way, if they have relationships or do not have relationships with brands, so what? In order to answer these questions and complete these tasks,

Media research, rating systems, IMC campaigns, traditional media

1. Discuss various rating systems and media research useful for an IMC campaign. 2. Compare and contrast IMC campaigns for similar products...choose a product line and compare the campaigns. What was the most effective part of the campaign...the least effective and why? 3. Compare traditional media outlets (magazine, ne

New Healthy Fish Sandwich

1. Marketing Plan: Phase I Paper a. Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructor's approval of your product or service before beginning this project. Introduction 1) An overview o

Healthy Choice IMC

Integrated Marketing Communications Plan for Healthy Choice. I need assistance with: ***Create - 2 Communication Tactics for Healthy Choice product. **Please be unique. **1-2 pages

Develop a Research Proposal

Scenerio: In 1994, Eric Thornton founded Harley Health, Inc. (HHI) taking personal treadmills to an affordable level with professional gym-quality appeal. The mechanical technology in production has made the product more cost-efficient, but the equipment is still priced too high. Eric wants to figure out ways to pass the saving

Product Strategy and Pricing: discuss emotional advertising

Devise your own story that fits in one of the categories below. It needs to have a marketing focus, but the topics are broad and can reflect your own taste. It can be written in 1st or 3rd person. Topic Category: Select One Controversy in Ads Lifestyle Campaigns Target Marketing The Global View Emotional Advertis

Identifying Types of Analyses Marketers Use

Identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Compare the strengths and weaknesses of each method and assess the different types of marketing analysis required to develop a marketing strategy.

Purpose and Value Integrated Marketing Paper

Prepare a 700-1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign. If the company has an integrated marketing plan, what value does it add? If the company doesn't have an integrated marketing p

Ben and Jerry's Ice Cream

With the idea of Developing a product launch plan for Ben and Jerry's Icream: Domestic for Australia and International for Guam: Give information on the following items 1. Product description 2. Product positioning 3. Targeting 4. Market needs 5. Market potential and market growth

Ben and Jerry's Ice Cream

With the idea of Developing a communications plan for marketing Ben and Jerry's icecream in Australia (Domestic) and Guam (internationally): o Evaluate factors involved in developing and managing an effective marketing communications plan for Ben and Jerry's Icecream. o Evaluate advertising and promotion programs for Be

Brands in the marketplace

Provide a solution to the following problem. Provide at least 100 words. Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, "all brands have their day." Their rationale is that all brands, in some sense, have a finite life and cannot be expected to be leaders forever. Other

Mass Marketing is Dead versus Mass Marketing

With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts?some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market. Take a posit

References about Comcast's brand loyalty

Select a Company you think has a good strategy for developing relationships with their customers. The company I wanted to use is Comcast. Following is the assignment. I need references. I will get additional strategies from my text. We all understand the importance of keeping customers happy. After all, brand loyalty does

Factors in Consumer Purchasing Decisions

What are some factors that influence consumer purchasing decisions? Which do you believe are most important? What are some ways markets can be segmented? How do firms decide which market segments to target?