Marketing; Postive and Negative of Branding
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Choose a specific product category you need to purchase. Choose 2 different brands of this product category and identify both the positives and negatives of each brand. Decide which brand you would purchase and why.
Product Category: Hygiene Products
Brand One: L'Oreal Shampoo
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Solution Summary
This solution discusses the positives and negatives of each brand, as well as why an individual might purchase one brand over the other.
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Product Category: Hygiene Products
Brand One: L'Oreal Shampoo
Positive: L'Oreal Shampoo is a cost efficient, quality product that is well known among hygiene and beauty products. It is made for all different hair types. Also, accessories for this type are readily available such as Conditioner, Mousse, Gel, Hair Sprays, etc.
Negative: The ...
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