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    Marketing; Postive and Negative of Branding

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    Choose a specific product category you need to purchase. Choose 2 different brands of this product category and identify both the positives and negatives of each brand. Decide which brand you would purchase and why.

    Product Category: Hygiene Products
    Brand One: L'Oreal Shampoo

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    https://brainmass.com/business/branding/positives-negatives-branding-402121

    Solution Preview

    Product Category: Hygiene Products

    Brand One: L'Oreal Shampoo

    Positive: L'Oreal Shampoo is a cost efficient, quality product that is well known among hygiene and beauty products. It is made for all different hair types. Also, accessories for this type are readily available such as Conditioner, Mousse, Gel, Hair Sprays, etc.

    Negative: The ...

    Solution Summary

    This solution discusses the positives and negatives of each brand, as well as why an individual might purchase one brand over the other.

    $2.19

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